Share Investments

What are the options?

Apart from cash there are 3 basic sorts of investments. Property. We all get that one. Bonds. Basically an IOU where you lend money to the Government or a company. And shares. That’s just buying a tiny slice of a company.

The good news is that if you cant be ‘bothered’ then you can simply outsource the decision making and get a fund – a sort-of investment ready meal. Phew!


Buying a fund is a bit like buying an investment ready-meal. You don’t need to know the name and detail of every ingredient. The fund manager will typically use about 35-60 investments in your fund. Spreading the risk.

Help me choose


Also called equities or stocks. The spicier end of the investment spectrum. These literally mean you own a tiny share of a company. You can either buy direct via a broker, or buy a basket of them via a fund.

Find out how

Investment Platform

Platforms are the Sainburys Online equivalent for investments. It’s one simple online account where you can hold your shares, funds, ISAs and even a pension under a single roof. Choice. Less paperwork. Less hassle. We like!

Which ones are good?

Robo Advice

Even stuffy old finance is going digital. These online options stick two fingers up at the traditional City. Complete an online quiz and get a quick, simple, pre-packaged investment account.

Gimme some robo


Safe. Predictable. Good for short-term savings. But interest rates are painfully low. So be in cash on purpose! Not because of apathy. Make sure you find out the best rates too.

Find the best accounts

Under the bed

Not very smart. With inflation sucking away at your purchasing power, you’d go backwards. Slippers, spiders and cats are the only things that should live under beds.

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Important stuff!

Holly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice, nor are we regulated by the industry watchdog (although we do talk to them a lot). For every story on this site about a good investment, or something which went up by 10% or made someone £200, we could share a story about a bad investment, something which fell by 10% or lost someone £200. Nothing’s certain when investing so if you’re really unsure, or dealing with complicated stuff like working out what to do with a pension when you retire, we’d really suggest you get some financial advice. Here are some tips on  how to pick a good financial adviser. Or check out Unbiased or VouchedFor. Just remember, commission has been banned now so advisers need to be very clear with you about what you are paying them and when.