Share Ladies Losing Out

Because you (could be) worth it!

10 out of every 100 women have a stocks and shares ISA compared to 17 out of 100 guys. Private pensions? Just 11 out of 100, compared to 17 blokes. Women tend to be more nervous about the risk of investments and stick with our measly current accounts which we know pay pathetic amounts. Long-term, this can be bad news. We want to show you that you can get on the investment ladder with as little as £1 a day……and you don’t need to be a Maths nerd either! Give us 5 minutes to show you how. It’s not for everyone BUT don’t assume it’s not for you.


Great to know I’m not the only one. I like this tribe!

Retirement Income

Would you go on a 2 week holiday without knowing what you had to spend? Don’t be daft! So why do we leave the last 30-odd years of our life to chance?

So grit your teeth, find the biscuits and give us 10 minutes to help you get to your retirement income number. ‘Cos without it, your plans to travel the world are a bit like leaving home without the car keys.

And although it’s a bit dull, aren’t you a little bit nosey to know how much you might have to spend every week?

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Private Pensions

Stop thinking about boring ‘pensions’ and think about what you want to spend it on instead. Travelling the world when you retire? Now that’s interesting.

  • We know we need to do this but it’s never top of the list. You don’t need to be loaded to start.
  • We can help you get this monkey off your back from £1 a day and a 10 minute read.
  • We’ll tell you who we like and where you can go.
Download guide

Stocks & shares ISAs

Just 10% of women have stocks & shares ISAs compared to 17% of the lads. Why is this? Don’t tell the boys but we’re actually better investors too.

The stock market freaks people out. It’s risky. It feels like gambling for many. It’s hard to understand. We’re worried about getting fleeced.

But for some people it’s actually the most sensible option for your long-term savings and we think that women are missing out.

We promise promise promise that this doesn’t have to be as mind-bogglingly hard as the pie chart loving experts like to make out. Check out our Guide for some tips and ideas.


In our latest research, we awarded Gold Best Buys to 4 providers – AJ Bell Youinvest, Fidelity, Hargreaves Lansdown and Nutmeg. Our Silver Best Buys went to Ageon Retiready, Aviva, Barclays, MoneyFarm, TD Direct Investing and Wealthify. And our Bronze Best Buys to Standard Life and True Potential.

Have a look at our criteria here.

Download guide

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Tips from financial planner Anna

Ladies Losing Out
In the second of her new podcast series, Holly talks to Anna Sofat, a financial educator and mentor.

Tips on how to build up a savings pot with Maike Currie

Ladies Losing Out
Fidelity's Investment Director Maike Currie talks investments and how she's helping consumers understand investment better.


Ladies Losing Out
Rowena Macdonald, 41, is an author, creative writing teacher and works part time at the House of Commons. She wants a bit more financial security.

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Important stuff!

Holly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice, nor are we regulated by the industry watchdog (although we do talk to them a lot). For every story on this site about a good investment, or something which went up by 10% or made someone £200, we could share a story about a bad investment, something which fell by 10% or lost someone £200. Nothing’s certain when investing so if you’re really unsure, or dealing with complicated stuff like working out what to do with a pension when you retire, we’d really suggest you get some financial advice. Here are some tips on  how to pick a good financial adviser. Or check out Unbiased or VouchedFor. Just remember, commission has been banned now so advisers need to be very clear with you about what you are paying them and when.