Digital Advice

Not everyone wants, or can afford, a traditional financial adviser. Digital advice is still quite new but there are growing numbers of services which ask you lots of questions online, turn the complicated handle of sums and give you your options in the comfort of your own home.

The benefits are that it is relatively cheap, you can’t get patronised or made to feel stupid by a computer and you can wear a tracksuit in the process.

Digital advice services come in all shapes and sizes. Some are best for setting up ISAs, some will include mortgage help, others will get you shipshape across the board - and others focus on pensions and retirement.

Another key differentiator is the amount of human help available. The typically cheaper options are pretty much all done online. Others have good old human beings in the wings, ready to talk to you when you just need that extra reassurance that you are not doing something daft.

In a Nutshell

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Retirement savings focussed

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Minimum - £50,000

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HUMAN LED! Some online elements

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Aimed at those ages 54 yr +

Cost

10k: N/A

100k: £499 one off plus £400 annual charge + investment fees

In a Nutshell

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Wealth Management focussed

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Minimum – £50,000 (£5,000 in a Network)

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Human and digital support offered

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Aimed at those aged 40 yr +

Cost

10k: N/A

100k: £950 (total)

In a Nutshell

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Helps those saving into a pension

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Minimum - £50,000 in Vanguard funds

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Human support - mostly digital

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Best for 25 - 50 yr olds

Cost

10k: N/A

100k: £790 (total)

In a Nutshell

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Pensions and savings focussed

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Minimum - £30,000

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Online focussed planning with human support

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Best for 55 yr olds +

Cost

10k: N/A

100k: £299 one off plus £750 annual charge +investment fees

In a Nutshell

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Investment focussed

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Minimum - £1,500

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Mostly online with human support

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Best 25 - 50 yr old beginner investors

Cost

10k: £104 (total)

100k: £855 (total)

In a Nutshell

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Very broad focus

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Minimum - £1

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Mostly online journey

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Best for digital savers under 50

Cost

10k: £42 (admin/advice) + investment fees

100k: £312 (admin/advice) + investment fees

In a Nutshell

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Investment focussed

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Minimum - £5,000

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Mostly online journey

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Best for 25 - 55 yr old Barclays customers

Cost

10k: £114 (admin) +investment fees

100k: £1,140 (admin) + investment fees

In a Nutshell

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Investment focussed

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Minimum - £500

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Online

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Best for 25-55 yr old Santander customers

Cost

10k: £35 (admin) + investment fees

100k: £275 (admin) + investment fees

This is a new table, a pilot, a fresh venture. As we currently lack consumer reviews for most of the digital advice solutions we have rated these offerings based on our view, pricing, service (online and human), and the websites. Your reviews will help us to tell a more representative story and refine our view.

Data correct as at March 2021.

What do the orange buttons mean?

As our site costs grow we’ve switched on some 'introducer revenues'.

In the interests of transparency, if you see an orange button, this tells you we either get paid a fee if you click though and open an account, or we have a sponsorship arrangement in place. This has no impact on our reviews or ratings, nor on the fees you pay.