Digital Advice

Not everyone wants, or can afford, a traditional financial adviser. Digital advice is still quite new but there are growing numbers of services which ask you lots of questions online, turn the complicated handle of sums and give you your options in the comfort of your own home.

The benefits are that it is relatively cheap, you can’t get patronised or made to feel stupid by a computer and you can wear a tracksuit in the process.

What is it?

A relatively new option in the world of advice, Digital Advice, is the half-way house between traditional financial advice and doing it yourself. Not everyone wants or can afford the traditional route so that’s when Digital steps in.

Don’t be fooled by the name, many Digital Advice providers have humans to help you through the journey, give you holistic advice or provide you with reassurance about your retirement plan. There are many different focusses to choose from, ranging from budgeting and getting started, through to your retirement and ensuring you won’t run out of money.

Check out our Digital Advice table below to find which provider suits you best.

Who For?

Good for:

  • People who want to outsource decision-making
  • People who like the convenience of a digital service
  • People who want advice to plan for a decent retirement at low-cost

Not good for:

  • People with fiddly bits needing bespoke treatment
  • People who want an ongoing relationship with a known individual
  • Inheritance tax, trusts, estate planning and tax advice (for example)

Help me choose

This is a new table, a pilot, a fresh venture. We have rated these offerings based on our view, pricing, service (online and human), and the websites. Please do leave a review - these will help us to tell a more representative story and refine our view.

Data correct as at March 2021.

In a Nutshell

TickSquare

Retirement savings focussed

TickSquare

Minimum - £50,000

TickSquare

HUMAN LED! Some online elements

TickSquare

Aimed at those ages 49 yr +

Cost

10k: N/A

100k: £499 one off plus £400 annual charge + investment fees

In a Nutshell

TickSquare

Wealth Management focussed

TickSquare

Minimum – £50,000 (£5,000 in a Network)

TickSquare

Human and digital support offered

TickSquare

Aimed at those aged 40 yr +

Cost

10k: N/A

100k: £950 (total)

In a Nutshell

TickSquare

Helps those saving into a pension

TickSquare

Minimum - £50,000 in Vanguard funds

TickSquare

Human support - mostly digital

TickSquare

Best for 25 - 50 yr olds

Cost

10k: N/A

100k: £790 (total)

In a Nutshell

TickSquare

Pensions and savings focussed

TickSquare

Minimum - £30,000

TickSquare

Online focussed planning with human support

TickSquare

Best for 55 yr olds +

Cost

10k: N/A

100k: £299 one off plus £750 annual charge +investment fees

In a Nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £1,500

TickSquare

Mostly online with human support

TickSquare

Best 25 - 50 yr old beginner investors

Cost

10k: £104 (total)

100k: £855 (total)

In a Nutshell

TickSquare

Very broad focus

TickSquare

Minimum - £1

TickSquare

Mostly online journey

TickSquare

Best for digital savers under 50

Cost

10k: £42 (admin/advice) + investment fees

100k: £312 (admin/advice) + investment fees

In a Nutshell

TickSquare

Digital financial adviser in your pocket

TickSquare

Minimum – £50 lump sum

TickSquare

Can only be accessed through workplace schemes

TickSquare

Aims to provide financial wellbeing for all

Cost

10k: £41

100k: £410

In a Nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £5,000

TickSquare

Mostly online journey

TickSquare

Best for 25 - 55 yr old Barclays customers

Cost

10k: £114 (admin) +investment fees

100k: £1,140 (admin) + investment fees

In a Nutshell

TickSquare

Investment focussed

TickSquare

Minimum - £500

TickSquare

Online

TickSquare

Best for 25-55 yr old Santander customers

Cost

10k: £35 (admin) + investment fees

100k: £275 (admin) + investment fees

What do the orange buttons mean?

As our site costs grow we’ve switched on some 'introducer revenues'.

In the interests of transparency, if you see an orange button, this tells you we either get paid a fee if you click though and open an account, or we have a sponsorship arrangement in place. This has no impact on our reviews or ratings, nor on the fees you pay.

Other options

If you simply want a ready-made investment ISA, you could consider a robo adviser – these will mostly NOT be regulated advice but they will ask you a few simple questions and suggest a ready-made ISA with a decent supporting app.

If you want a more bespoke service but without the relatively high ongoing % charges every year, have a look at the traditional financial advisers on our Find an Adviser directory and choose the ‘Fixed Fee’ filter.