I just found your web site (recommended in Andy Bell's book on Do It Yourself investing). Could you say why you do not review Halifax Share Dealing in your list of ISA providers? I know they do not use funds but they do ETF's and investment trusts. I understand they have ISA account at a fixed price at £12.50 a year and each equity ETF/IT for £12.50 to buy and sell. Is there anything wrong with this ISA provider for you not to include it? I note you have however reviewed the IWeb Share Dealing owned by the same Halifax company.
We're sorry you didn't find what you're looking for. There is no specific reason why Halifax Share Dealing is not included. We're always reviewing new providers and will be adding more over the next few months. From the work we've done on Halifax Share Dealing so far - those who use them typically rate it highly for value for money. For an ISA it's only £12.50 per year and then £10.50 for each transaction so it's pretty low cost, particularly for people who don't buy or sell very often. Users tend to find the website a bit basic and not as slick as some of the other ISA providers. For cost alone it's a solid option, but it lacks the pizzazz and user-first experience of others.
As a more general point: we do research with investors and people looking to invest, and often find that some of the lower-cost stockbrokers (including Halifax Share Dealing and iWeb) can be a bit overwhelming, with thousands of funds and shares from which to choose, with little help on how to build a diversified portfolio.
Best of luck!