What is a financial coach?

As quoted in our 'Money Clinic with Bestinvest' webinar:

The main role of a financial coach is to support and empower people to make their own decisions. You know, there's lots of lots of difficult things to navigate in the investing world in the financial world. And the job of the coach is to help you navigate those and to give you the support you need to navigate your way through.

And it's not financial advice. A coach won’t tell you what you should do. But we'll give you the options and considerations for what you could do. And they'll help you to understand those options and considerations.

This question was answered by Matthew Morgan Head of Coaching at Bestinvest