Stocks and shares have outperformed cash 9 out of 10 times in any 10-year period.
Erica's Investment Journey
When Erica joined Charles Stanley, she was new to the world of investing. Before, the biggest roadblock on her path to financial literacy was the language used by most financial institutions, which, she says, 'makes investing feel inaccessible to 'normal' people'.
What started as three ‘Erica’s Investing Journey’ videos, has now grown into a significant resource that is perfect for anyone who is looking to get started – but doesn’t know how to take that leap.
Misconceptions about investing
Scroll down to find out, and discover additional (properly sourced) facts, statistics and trivia about the misconceptions surrounding investing. We found these interesting, and we hope our readers do, too. Here's a few misconceptions to start with:
- Most people who don't invest think investing is only for people who know a lot about it
- Many people think investing is only for people who are 'well off'
- Most people new to investing don't like the idea of their savings going up or down
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Learn more about investing
Wondering whether you should make your first leap into the world of stocks and shares? But want to learn a bit more first? Explore our article library to find out more about investing.
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Frequently asked questions
Find answers to commonly asked questions about investing for beginners
(***sample questions and answers below***)
Investing for the first time can seem a bit daunting at first, especially if you don't know anyone who has any experience with stock markets. One of the most points to be aware of is that you don't need a lot of money to get started. Obviously, starting out with a big lump sum will give you a head start, but even investing small amounts of money consistently over a very long time period (i.e. 30 years+) can generate some pretty hefty returns. Now, returns are never guaranteed, but don't forget that stock markets have outperformed cash 9 out of 10 times in any (relatively recent) 10-year period).
The magic of long-term investing is that, over time, your money will earn interest. That means the growth in the value of your investments will not be linear. Here's an extreme example:
You have two options:
You accept £1 million in cash today.
You put £0.01 into an investment fund, the value of which doubles every day for 28 days.
On day 28, would you be richer if you chose option 1 or option 2?
Answer: you would be richer if you chose option 2.
(yes, really)
On day 28:
Option 1 is still worth £1 million (disregarding inflation)
Option 2 is now worth £1.343 million
Obviously, this isn't the norm, there's no guarantee you will make a return on your investment.
Investment providers earn much of their revenue from ongoing charges, which typically comprise a management fee and a % fee taken from any profits you make. This can be mutually beneficial: the more money you make, the more money they make. So your provider has a strong incentive to make sure your investments do well.
You've probably noticed that there has been a fair bit of volatility in recent months. If you choose a ready-made portfolio, your provider may have moved some of your investments to lower-risk assets, like bonds and cash. When markets recover, some of your investments may be moved back to higher-risk assets, like stocks and shares, to help you generate some bigger returns.
Is investing right for me?
Investing is not just for experienced share traders or wealthy people. But it is a long-term commitment. If you want to have access to your money within 3 years, you may be better off keeping it in cash. However, for longer time periods (especially 7 years+), investing in the stock market is likely to deliver better returns.
Now, returns are not guaranteed, but investing over a long time period may help you achieve a number of financial goals, such as:
- Saving for a mortgage deposit
- Saving for retirement
- Saving for your children's education

How to start investing with a Stocks and Shares ISA
With a Stocks and Shares ISA, you can make your money work harder by generating long-term returns that exceed inflation. You can invest in shares, funds, bonds, investment trusts and other investments, depending on your interests and what your provider offers.
Sponsored articles
Want to learn more about how to get started in investing? Check out these articles, sponsored by Charles Stanley.