Deciding who to trust with your savings is a big deal. We’re super transparent about our criteria and how we award our Best Buys.
We score each provider on about 20 different criteria including cost, service, website, functionality, customer feedback and our experience of the service. All overseen by our PhD gonk!
Trust the crowd not an investment nerd. See how many investors would recommend what they have to a friend – look at our % ratings.
We have looked at the relative cost of each provider based on charges for a £10,000 portfolio and a £100,000 portfolio. Everything which makes our Best Buys list is decently priced BUT some people want the very cheapest. Others are happy to pay a little more for service and some frills.
Some products will fry the brain of anyone who’s not an investment boffin. Others will appeal to hardcore traders. See which ones we think suit different levels of investment experience.
We have gathered together over 600 written reviews from everyday investors like you. And these are growing every day. Help us to promote excellence and shine a spotlight on those who need to sharpen their act up.
If you're an investor today we'd love you to add your voice and share your feedback.
We're a research team. You tell us what you like. What you want. And we consult back to the industry.
So how do we make money?
Your ratings, reviews and our product knowledge allows us to sell research to the financial industry. What do customers like/hate/want more of? How can they make better products? What pricing is fair?
We also collect provider data and know how big the market is, who's doing well and who's not.
Most of our revenue comes from selling research reports or from doing testing of new products with customer focus groups. Sunlight’s the best disinfectant and all that so we publish which firms we have have invoiced over the last 4 months here.
If you’re a provider and wondering why you’re not yet rated by us, please get in touch.
It’s not ‘pay to play’ and we want to find and promote the best. But we do need at least 20 customer ratings to include anyone in our Best Buys - we need to be comfortable that the user experience stacks up beyond our experience. 20 is a small sample but typically enough to flag up any user gremlins.
We've covered all the major providers and we'll work our way down the list according to consumer demand.