AJ Bell Youinvest Review

as of 30/10/2018 at 5:39 pm

Holly's View

Good all-rounder for people who want a choice of funds/shares/ISAs and pensions. A lot of work has gone on behind the scenes over the last year and the result is a much-improved user experience. Trading is easier than before and the general navigation works better. Decently priced. Preparing for an IPO - joining the big league!?

Our Rating

Recommended For

Confident Investor

In a nutshell

Low cost

Strong on pensions

Good research and content

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AJ Bell Youinvest

At AJ Bell Youinvest, we think your money should work hard, not you. That’s why we strive to do one thing – make investing as easy as possible, every step of the way.

Our low-cost online dealing charges, which start at £1.50, make it cost-effective for you to build your portfolio. Our expert investment ideas take the stress out of choosing your investments. And thanks to our innovative mobile apps, you can check your account and buy and sell your investments on the go. 

An easier way to invest

Our customers are at the heart of everything we do. Our award-winning customer services teams are UK based and here to help on the phone, and through webchat and email support. We offer a range of features to make investing easy for you:

  • Wide range of investments including over 2000 funds, shares, ETFs, investment trusts and ETCs
  • Free access to Shares magazine if you maintain more than £4,000 in your account
  • Award-winning apps for iOS, Android and even Amazon Echo

Our expert investment ideas

Our easy investment ideas could save you not just time – but money too.

Our AJ Bell Passive funds are the no-hassle way to invest. All you have to do is choose how much risk you want to take on, and how much to invest. Our experts do the rest.

Or, you can use our AJ Bell Favourite funds list to make the tricky task of picking funds for your portfolio easy by choosing from our experts' shortlist. The value of your investments may go down as well as up.

More about AJ Bell Youinvest

What to Expect

Investment Choice


Stocks and Shares ISA

Junior ISA

Investment Account


Investments available

Own brand funds

Funds from other groups

Stocks and shares

Investment help

Robo advice / ready-made portfolios

Includes a shortlist of investments

Pick your own funds

Pick your own shares

The 'Geeky' Details

Provider details

AJ Bell Youinvest is a low cost option for people who are comfortable with investing. There are loads of investment options – including individual shares and funds. It’s therefore likely to confuse the less confident and it could take a while to wade through it all. It does have a range of low cost all-in-one passive funds for those who want someone else to do the heavy lifting.

Charges start off at 0.25% for the platform, excluding any funds charges. This tiers down for large portfolios and there’s a cap on shares on shares. This tends to make them pretty low cost, whether you have a small or large portfolio containing shares or funds. There are fund dealing charges, so there are cheaper options available for those that regularly invest small amounts into multiple funds.

Important Facts & Figures

Provider Size:

Large firm: manages £bns on behalf of investors and financial advisers

Minimum amounts: £25 minimum monthly amount
£500 minimum initial amount
12 month indicative performance:

AJ Bell's passive fund range has less than one year track record.

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