Aviva Review

as of 10/09/2018 at 2:32 pm

Holly's View

I’m a bit suss on the old-school big brand names and was surprised to find the online experience pretty good. It works pretty well and is simple enough to navigate. It’s also fairly easy to find your way into a ready-packaged up investment option so suits beginners. Very yellow. Bit dull. Safe. Reliable.

Our Rating

Recommended For

Beginner Investor

In a nutshell

Big, trusted company

Simple pre-packaged options

Bland but safe

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What to Expect

Investment Choice


Stocks and Shares ISA

Investment Account


Investments available

Own brand funds

Investment help

Robo advice / ready-made portfolios

Includes a shortlist of investments

Pick your own funds

The 'Geeky' Details

Provider details

A big household name, Aviva offers easy entry with a £50 per month minimum. The website is nice and simple and offers a shortlist of 4 ‘ready-made’ ISA funds which spread your money around lots of different shares and investments. Ballpark costs for an ISA, including fund charges, are 0.75% which is £7.50 a year on £1,000.

For those that want to pick their own investments, there is a much wider range of funds available, but you can’t buy individual company shares.

Although it's quite a bland service and experience, it's from a massive solid brand which will comfort some. And it is fairly straightforward to park your money into a solution which is managed and maintained for you on an ongoing basis at an OK fee.

Important Facts & Figures

Provider Size:

Large insurance and pension firm / huge global brand

Minimum amounts: £50 minimum monthly amount
£500 minimum initial amount
12 month indicative performance:

A medium-high risk fund returned 9.0% in 2017, after charges.

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