Aviva Review

as of 23/01/2019 at 12:00 pm

Holly's View

I’m a bit suss on the old-school big brand names and was surprised to find the online experience pretty good. It works pretty well and is simple enough to navigate. It’s also fairly easy to find your way into a ready-packaged up investment option so suits beginners. Very yellow. Bit dull. Safe. Reliable.

Our Rating

Recommended For

Beginner Investor

In a nutshell

Big, trusted company

Simple pre-packaged options

Bland but safe

You Say

Your overall rating

Based on 28 reviews

View all reviews

What to Expect

Investment Choice


Stocks and Shares ISA

Investment Account


Investments available

Own brand funds

Investment help

Robo advice / ready-made portfolios

Includes a shortlist of investments

Pick your own funds

The 'Geeky' Details

Provider details

A big household name, Aviva offers easy entry with a £50 per month minimum. The website is nice and simple and offers a shortlist of 4 ‘ready-made’ ISA funds which spread your money around lots of different shares and investments. Ballpark costs for an ISA, including fund charges, are 0.75% which is £7.50 a year on £1,000.

For those that want to pick their own investments, there is a much wider range of funds available, but you can’t buy individual company shares.

Although it's quite a bland service and experience, it's from a massive solid brand which will comfort some. And it is fairly straightforward to park your money into a solution which is managed and maintained for you on an ongoing basis at an OK fee.

Important Facts & Figures

Provider Size:

Large insurance and pension firm / huge global brand

Minimum amounts: £50 minimum monthly amount
£500 minimum initial amount
12 month indicative performance:

A medium-high risk fund returned 9.0% in 2017, after charges.

Your Questions

"Hi. Trying to get a bit more pro-active with my pension. I have just over 100k in an Aviva pension mixed investment 40-85% fund with a 0.6% charge. If the money had been in an online managed fund like Nutmeg for example, is it reasonable to assume that as the markets fell last year the funds would have been managed in real(ish) time to limit the damage and therefore not suffer the loss the Aviva fund did? If so, is it therefore a no-brainer to transfer my pension to an online managed pension like Nutmeg (0.35% charge over 100k) or is it not quite as simple as that?! Thanks for your time"

David, London


Read our reply

If you like this provider, we think you might like

You Say

We Say

The Detail

You Say

We Say

The Detail