as of 10/09/2018 at 2:32 pm
A big household name, Aviva offers easy entry with a £50 per month minimum. The website is nice and simple and offers a shortlist of 4 ‘ready-made’ ISA funds which spread your money around lots of different shares and investments. Ballpark costs for an ISA, including fund charges, are 0.75% which is £7.50 a year on £1,000.
For those that want to pick their own investments, there is a much wider range of funds available, but you can’t buy individual company shares.
Although it's quite a bland service and experience, it's from a massive solid brand which will comfort some. And it is fairly straightforward to park your money into a solution which is managed and maintained for you on an ongoing basis at an OK fee.
Large insurance and pension firm / huge global brand
|Minimum amounts:||£50 minimum monthly amount
£500 minimum initial amount
|12 month indicative performance:||
A medium-high risk fund returned 9.0% in 2017, after charges.