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Charles Stanley Direct Review

as of 23/01/2019 at 2:13 pm

Holly's View

This is an example of a service which has steadily improved whilst retaining its low pricing. The language and content has been made easier for a less confident investor although the initial landing page dashboard is fairly daunting. The service is good, choice is plentiful and the research is helpful. The relatively low price tag makes this a contender for many people who can see beyond complex dashboards and the more than occasional slip into jargon.

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Recommended For

In a nutshell

Low cost

Wide choice of investments

Good fund research

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Based on 65 reviews

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Sponsored by

Charles Stanley Direct

Charles Stanley Direct offers a range of options for both ‘DIY’ investors and those wishing to be less ‘hands on’.

Confident investors can select from thousands of investment shares and funds. Our Foundation Fundlist of preferred investments can be helpful for those looking to generate ideas.

For those unsure and wanting to get started quickly our Foundation Portfolios offer low cost and convenient options to get going.

Investment newbies can consider a Charles Stanley managed investment, continually monitored by our experts, giving extra peace of mind.

 

Invest your way

Whichever option you decide you’ll be taking advantage of our exceptionally competitive charges, ability to manage and monitor investments online or through our app, and award winning, friendly customer service from our Edinburgh helpdesk.

Investment options are available in our ISA, Self Invested Personal Pension (SIPP) and Investment accounts. We also offer Junior ISAs for children.

Invest lump sums, monthly from £50, or transfer existing ISAs, pensions and other investments to see more of them in one place.

About Charles Stanley Direct

Charles Stanley & Co. Limited is one of the oldest firms on the London Stock Exchange with roots dating back to 1792. Today, it is one of the leading investment management companies in the UK.

Charles Stanley Direct combines the safety, security and heritage of Charles Stanley Group with the online tools, options and great value demanded by the modern online investor.

The price of shares and other investments, and the income derived from them, may fall as well as rise so you could get back less than you invest.

How to find Charles Stanley Direct

https://www.charles-stanley-direct.co.uk/
More about Charles Stanley Direct

What to Expect

  1. Ease of use
  2. Mobile & Apps
  3. Behind the scenes
  4. Customer opinion

Despite a nice revamp of the homepage, the language and depth of information is pretty ‘heavy’. That said the content is mostly bite-sized, ‘in your face’ and helpful.

Once you’ve found your way to the right product or investment, trading is straightforward, the reporting is clear and the customer service is good. It’s just a shame that the initial experience will probably turn many customers off.

The app has improved a lot since October 2017. It is not currently possible to trade or add funds on the app, however these are features they plan to add in upcoming releases.

The app is a lot cleaner than the desktop version and their secure messaging feature should be common across all apps. The ability to customize what is displayed on the app is handy and you can reveal more information by tilting to a landscape view. The app still features a lot of jargon but is visually very appealing.

Users need to spot the different search boxes for funds or shares. We spent ages on a fruitless search for a fund. But once you’re up and running it works well.

There is a lot of very small font and many numbers on a page – probably a nightmare for those with tricky eyesight. Nice visual display of fund research although the pages do carry a lot of jargon.

This word cloud has been created from customer reviews of Charles Stanley Direct.

Pink is positive and grey is negative.

The size of the word indicates the frequency of mentions.

Investment Choice

Products

Stocks and Shares ISA

Junior ISA

Investment Account

Pension

Investments available

Own brand funds

Funds from other groups

Stocks and shares

Investment help

Robo advice / ready-made portfolios

Help building a portfolio

Includes a shortlist of investments

Pick your own funds

Pick your own shares

The 'Geeky' Details

Provider details

Charles Stanley Direct is a relatively cheap way to invest for those with less than £50,000 to invest, at 0.35% per year, plus any fund management costs. There are no fund dealing charges, so for investors putting small amounts into a few different funds on a monthly basis it is low cost. You can also buy company shares. There is also an annual £120 fee for a pension for investors holding less than £30,000 on the platform.

It will be a bit overwhelming for less confident investors who have a huge range of investments to navigate and not that much help with any filters. There is lots of choice and research available. The so-called Foundation Fund list shows their favourite funds which is useful. There is also a range of all-in-one funds – the Charles Stanley Multi Asset Funds – for those that want all the investment done for them.

Expect to pay about 1% all-in for an ‘active’ portfolio – this is good value. It’s worth considering for Junior ISAs too.

Important Facts & Figures

Provider Size:

Mid-sized investment platform administering around £2bn
Minimum amounts: £50 minimum monthly payment (£100 for pensions)
£500 minimum initial investment into a fund
12 month indicative performance:

Charles Stanley Direct's fund range has less than one year track record.

Your Questions

"Following the announcement of the platform increase at Charles Stanley Direct I think this is an ideal time to review my finances. My ISA started out with 100% in St James's Place, but following new investments and transfers over the last 3 years, I currently have about two thirds of my ISA in funds with Charles Stanley Direct and about one third left with St James's Place. Having outperformed the St James's Place funds with my own choices, I was planning on transferring the remaining one third to Charles Stanley Direct. However the recent announcement in platform price increases at Charles Stanley Direct is making me have a serious re-think. Having less than 250K invested, it seems to put me in the worst position possible, with the 40% increase in platform fees. I also have a private pension that I transferred to St James's Place, and I contribute a small amount into it monthly. Would I be correct in thinking the fees are also high on this, and I could do better elsewhere? Can I transfer into an SIPP for example? I'd be very interested to hear your thoughts."

Gerry, Bedfordshire

15/08/2018

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Your question

Following the announcement of the platform increase at Charles Stanley Direct I think this is an ideal time to review my finances. My ISA started out with 100% in St James's Place, but following new investments and transfers over the last 3 years, I currently have about two thirds of my ISA in funds with Charles Stanley Direct and about one third left with St James's Place. Having outperformed the St James's Place funds with my own choices, I was planning on transferring the remaining one third to Charles Stanley Direct. However the recent announcement in platform price increases at Charles Stanley Direct is making me have a serious re-think. Having less than 250K invested, it seems to put me in the worst position possible, with the 40% increase in platform fees. I also have a private pension that I transferred to St James's Place, and I contribute a small amount into it monthly. Would I be correct in thinking the fees are also high on this, and I could do better elsewhere? Can I transfer into an SIPP for example? I'd be very interested to hear your thoughts.

Gerry, Bedfordshire

15/08/2018

Holly Mackay says

It’s hard to comment without seeing the specifics but here’s a general opinion.

We should take a long-term view of performance, as short-term tests have even shown that my cat Mog could outperform over a year, just by sitting on the logos of the shares she likes! This year for example if people have backed Amazon, Apple and Facebook, they will have done super well – but at some point this will crumble a bit and some lesser-known firms which have been unloved will come back – and so the cycle will turn. So be careful about judging performance on anything less than 5 years, although I know we all do it. Pre tech crash I was the best fund manager in Australia (in my opinion)! During the crash, I realised that I had been youthfully arrogant, and in fact one of the worst!

That said, if you are picking a good mix of funds from around the world and you’re doing OK, then the lower fees you get as a DIY investor can make your long-term returns higher. I am generally negative about St James's Place because they're not clear enough on what they charge, and they can charge very high initial fees or high exit fees. BUT a good adviser will do more than simply pick funds for you, so it depends on your views about the overall service you are getting.

As for Charles Stanley Direct, well yes it’s a 40% hike BUT it’s still a reasonable 0.35%, which is slap bang on the industry average. So they are not taking the mickey here.

I see no reason really why you would not continue with the planned move of the rest of your ISA to Charles Stanley Direct. You could shop around to try and find somewhere for 0.25%, but it sounds as though you have had a lot of change and admin already. I’d pull the ISA into one place, breathe for a year, then you can always move if the service isn’t up to scratch?

Your pension is trickier. I believe – and do check – that St James's Place charge exit fees on pensions which start at about 6% a year, which I hate. This reduces by 1% a year. If so, there’s not much point in moving it today. But there’s no rule to say you can’t set up a SIPP elsewhere and chip into that monthly.

I would on balance leave the St James's Place pension in place until such time as there will be no exit fees – check how long this will be. In the interim, you can set up a SIPP online. You may as well do that at Charles Stanley Direct for convenience. As long as you have more than £30k on their platform, you won't pay the fixed fee for a SIPP - just the ongoing 0.35%, which is OK.

Again with a DIY SIPP make sure you spread investments around geographically. Have some global funds, not just UK stuff. Look at the Best Buy fund lists on Charles Stanley Direct and others such as Hargreaves Lansdown. If you’re unsure a ‘passive’ multi-asset fund such as the Vanguard LifeStrategy range is cheap as chips, will do all the picking and mixing for you, and is a simple and easy way to set and forget.

Hope that’s helpful.

Holly

"Hi, I've got an old D.B. pension, approximate value £12k. I would like to invest & top up each month. Who would you recommend? Also I would like to make an investment, & don't know where to start? Thanks"

Eve,

04/04/2018

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Your question

Hi, I've got an old D.B. pension, approximate value £12k. I would like to invest & top up each month. Who would you recommend? Also I would like to make an investment, & don't know where to start? Thanks

Eve,

04/04/2018

Helena Wardle says

Hi Eve,

It's often confusing to decide ‘where to start' with pensions and investments.

Starting with your pension:

If you have left the company or are no longer an ‘active' member of the defined benefit pension mentioned, then you would not be able to invest further into it. Defined benefit pensions are generally based on the length of service that you worked for the company and the salary you earned while you worked there. Therefore, once you have left the company, you are no longer in service and cannot continue to build up new pension benefits. The benefits you have built up while working for the firm are effectively ‘deferred' and would normally increase in line with inflation until your company pension retirement date. 

If you are still working for the company and the defined benefit pension is still building up benefits for you, you may have the option to buy what is referred to as ‘added years' by contributing more as a lump sum or monthly amount if the pension scheme would allow it. The easiest way to check this is to contact the pension administrators and to ask them if you have the ability to invest further into your pension.

If you are unable to top up the pension and you are unsure of the options available to invest in a pension, you could contact a financial adviser to advise you on the options available.

Similarly, an adviser can help you decide on other investments, help explain terminology and planning that you need to consider before investing. It's often a good process to go through as it helps you consider the longer-term plans for the money and the best place to invest it to suit your plans and goals for the money. We all have areas that we understand very well, and I often get similar questions to help give clients direction.  It's easy for us to explain something that we work with every day and similarly, good financial planners should be able to bring the planning for money matters to life so you can understand how the different puzzle pieces fit together. Because you want to save into pensions and investments, it may be helpful for you talk this through to understand which balance between the two would suit you bets. Some financial advisers offer a free initial consultation, and they would explain the services they provide and cost so you can decide if you would prefer to employ a professional to help you.

You can use websites such as www.unbiased.co.uk or www.vouchedfor.co.uk to help you find an adviser. Alternatively, there are online investment providers that you can use to select a pension and investment yourself. Boring Money's Best Buys are chosen for their user review ratings, good value and good customer service. Have a look at Charles Stanley Direct, Hargreaves Lansdown, Nutmeg and AJBell Youinvest. 

I hope this helps,

Helena

Helena Wardle is a Chartered Financial Planner at Sterling & Law. 

 

Read more

"Where can I get a good Junior ISA?"

Rebeccah, Greater London

01/01/0001

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Your question

Where can I get a good Junior ISA?

Rebeccah, Greater London

01/01/0001

Holly Mackay says

You need first to decide where to get the Junior ISA (which is the wrapper) and then decide what to put in it – cash, stocks and shares, funds etc.

 

We’re a bit suss on Cash Junior ISAs – if you’re saving for a baby then we think the stock market is likely to do better over the long-term. However there are good rates available for cash Junior ISAs – currently Nationwide and Coventry are offering 3.25% but these do change so please check online for current deals.

 

Many parents choose an investment platform for their stocks and Shares Junior ISA. Have a look at which ones we suggest here: Hargreaves is not the cheapest but they offer decent value and they are big and solid. Cheaper, but still good options, are AJ Bell, Charles Stanley Direct or Fidelity.

 

These platforms all offer a wide choice of investment options to put in a Junior ISA, too wide for many novices. That said, there are plenty of tools to help you find the right option: recommended fund lists and so on. In general, people tend to be over-cautious with their children’s money. You may have 15+ years to invest. That gives you a long time to ride out the ups and downs of a stock market. I know that people don’t like the thought that the capital value could drop, but over the long-term, the stock market generally outperforms cash.

 

For those new to investment, multi-manager funds might be an option. These are like ready-meals versus choosing the ingredients and making the meal. For less confident investors, it takes some of the pain away from choosing individual stocks or funds. Many of the platforms have their own versions – see here from Hargreaves Lansdown, AJ Bell and Charles Stanley Direct.

 

A cheaper option would be the Vanguard LifeStrategy 100% option, available through the Hargreaves platform. This is a passive fund and costs 0.24% instead of the HL Multi-Manager 1.46%. Passive funds are where computers just pick the world’s biggest stocks in proportion to their size. And if oil is out of favour, well you still have the oil shares. And if retail is going gang-busters, well you don’t get any more than the proportionate weighting. You are buying the average.

 

Active managers cost more because they employ expensive people to make a bet on which stocks will do better – if they love M&S, they can buy twice as much of it. If they hate Easy Jet they can sell it all. Passive guys can’t do this. They have to hold what we call the ‘index weighting’ – if HSBC is 5% of the main basket of shares, the FTSE 100, they have to hold 5% in HSBC shares.

 

Finally, in terms of paying into your Junior ISA, it is worth setting up a direct debit every month. That way, you drip feed into these and run less risk of investing when the market is at its highest, through simple bad luck and bad timing.

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