Interactive Investor Review

as of 23/01/2019 at 2:17 pm

Holly's View

These guys are in growth phase, acquiring and integrating others and they’re now a big fish. The costs are super low for larger accounts and this service suits more affluent, engaged investors today. However, the website and design needs a serious overhaul and the whole service feels dated. There are very rich seams of content which are not properly exploited and the forums remain very stock-focussed and geeky.

Our Rating

Recommended For

Confident Investor

In a nutshell

Low cost for large portfolios

Wide range of investments

Nice new app

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Based on 88 reviews

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What to Expect

Investment Choice


Stocks and Shares ISA

Junior ISA

Investment Account


Investments available

Funds from other groups

Stocks and shares

Investment help

Includes a shortlist of investments

Pick your own funds

Pick your own shares

The 'Geeky' Details

Provider details

Interactive Investor is one of the few groups that has a fixed £ fee, rather than a %. An ISA is £90 per year, which also includes some transactions. This makes it much cheaper for larger portfolios, but expensive for smaller. If you have more than about £60,000 or you regularly buy and sell shares, the costs advantage will usually kick in. 

They recently bought another stockbroker, TD Direct Investing, making them one of the largest groups in the market.

If you know what you're doing, have a larger portfolio and don't really give a toss about bells and whistles, it's worth a look. Having said that the new(ish) app they released is really nice.

There is a wide range of investments from which to choose. It's likely to suit more confident investors and those more interested in share dealing.

Important Facts & Figures

Provider Size:

The second-largest platform for investors, administering £20bn of investments

Minimum amounts: £20 minimum monthly amount
£0 minimum initial amount

Your Questions

"I’m new to investing and in my late 30's. I'm actually stuck in a dilemma whether to invest using DIY platforms like Interactive Investor, A J Bell or Hargreaves Lansdown OR invest using robo advisors like Nutmeg, Moneyfarm or Pensionbee. I have compared the fees and they are not significantly different. Do robo advisers have a better return rate? I can dedicate some time to DIY investing but not a significant amount of time. Please advise. Thank you."

Victor , Kent


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