Interactive Investor Review

as of 26/02/2019 at 6:13 pm

Holly's View

Interactive Investor champions fixed fee accounts and costs are super low for larger accounts. This service suits more affluent, engaged and confident investors today. However, the website still remains a bit tricky to navigate and is less appealing in a logged-in environment than on the public site. There are very rich seams of content which are of interest to enthusiasts but the forums remain stock-focussed and geeky.

Our Rating

Recommended For

Confident Investor

In a nutshell

Low cost for large portfolios

Wide range of investments

Good for share dealing

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Your overall rating

Based on 92 reviews

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What to Expect

Investment Choice


Stocks and Shares ISA

Junior ISA

Investment Account


Investments available

Funds from other groups

Stocks and shares

Investment help

Includes a shortlist of investments

Pick your own funds

Pick your own shares

The 'Geeky' Details

Provider details

Interactive Investor is one of the few groups that has a fixed £ fee, rather than a %. The fee for an ISA or SIPP is £90 per year, which also includes some transactions. This makes it much cheaper for larger portfolios, but expensive for smaller ones. If you have more than about £60,000 or you regularly buy and sell shares, the costs advantage will usually kick in. 
They recently acquired Alliance Trust Savings, making them one of the largest groups in the market, second only to Hargreaves Lansdown. 
If you know what you're doing, have a larger portfolio and don't really give a toss about bells and whistles, it's worth a look. Having said that the app is really nice. 
There is a wide range of investments from which to choose. It's likely to suit more confident investors and those more interested in share dealing. 

Important Facts & Figures

Provider Size:

The second-largest platform for investors, administering over £18bn of investments

Minimum amounts: £25 minimum monthly amount
£0 minimum initial amount

Your Questions

"I want to invest in one specific company’s shares. What’s the cheapest way to do this via an ISA?"

Peter, Lincolnshire


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"I’m new to investing and in my late 30's. I'm actually stuck in a dilemma whether to invest using DIY platforms like Interactive Investor, A J Bell or Hargreaves Lansdown OR invest using robo advisors like Nutmeg, Moneyfarm or Pensionbee. I have compared the fees and they are not significantly different. Do robo advisers have a better return rate? I can dedicate some time to DIY investing but not a significant amount of time. Please advise. Thank you."

Victor , Kent


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