Santander Digital Adviser Review

as of 04/03/2019 at 11:00 am

Holly's View

The new Digital Investment Adviser service is streets better than usual bank fare. Built in conjunction with a psychologist, there are some nice 'game-type' questions about risk, loss and time which will match potential investors to an investment portfolio. It's clear and easy enough to use. Experienced investors won't like it as it leads to in-house Santander funds only. Accessed on same page as online banking - convenient for Santander's retail bank clients.

Our Rating

Recommended For

Beginner Investor

In a nutshell

Access via online banking

Simplified options available

Not the best website

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What to Expect

Investment Choice


Stocks and Shares ISA

Junior ISA

Investment Account

Investments available

Own brand funds

Funds from other groups

Investment help

Robo advice / ready-made portfolios

Pick your own funds

The 'Geeky' Details

Provider details

Santander Digital Adviser is the bank's new service and is regulated financial advice delivered online for a £20 advice fee. 

Lots of questions test how you feel about risk and how you want your investments to behave. There's a strong behavioural finance slant. 

At the end of the questionnaire you can buy a suitability report for £20 which will tell you how to invest and start.

This option will lead to a range of Santander 'multi-asset funds' and will not suit those looking for broader fund choice or the ability to trade shares. The older Investment Hub offers access to third-party funds although it's not the best option on the market if you're after full choice.

Costs are £20 for the advice, the platform or administration fee costs 0.35% a year and then the underlying funds cost from 0.34% a year to 0.49% a year, depending on the mix of assets contained. Expect to pay about 0.8% a year all-in plus the initial outlay of £20 for the suitability report. 


Important Facts & Figures

Provider Size:

New investment service from the high street bank. Clearly a major global player.

Minimum amounts: £20 minimum monthly investment after investing a £100 lump sum
£500 minimum investment if not investing monthly
12 month indicative performance:

A medium risk fund returned 8.4% in 2017, after charges.

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