as of 10/09/2018 at 3:01 pm
True Potential Investor offers straightforward options, guiding people through a few questions to determine their risk profile and help them to choose one of ten managed portfolios. You’re restricted to these portfolios – users can’t pick their own individual funds or shares. It's a good slick digital service with a decent app. We like it.
The investments they use are 'actively managed', which makes them a bit more expensive than some others. But if they do their job, they should return more (although that's not a certainty!). Costs are around 1.2% all-in, so about £12 per year on each £1,000.
The parent company – True Potential – is a significant group in the advice market, offering financial advice and providing technology to financial advisers.
New robo-adviser, though the parent company administers significant investments for financial advisers
£1 minimum initial amount
|12 month indicative performance:||
A medium risk portfolio (Balanced) returned 7.9% in 2017, after charges.