Wealthify Review

as of 23/01/2019 at 2:25 pm

Holly's View

This is a nice simple journey for someone fed up with the traditional torrents of jargon and looking for something a bit more 2018! There are clear explanations and projections although you will need to self select one of 5 options – there’s no questionnaire to guide you. Not for enthusiastic hobbyist investors or share traders but less experienced investors tend to give this the thumbs-up.

Our Rating

Recommended For

Beginner Investor

In a nutshell

Really easy to use

Invest from only £1

Great website & design

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Your overall rating

Based on 40 reviews

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They Say

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Investing needn’t be complicated. At Wealthify we build you an investment plan and manage it on your behalf, every day. Get started in less than ten minutes and with as much or as little as you like. Our experts will select a broad range of investments from across the globe to suit your chosen level of risk – whether you’re cautious, adventurous, or somewhere in between. Our award-winning service, smart design and straightforward fees make investing easy and affordable for everyone.

Remember that with investing, your money can go down as well as up and you could get back less than you put in.

Why Wealthify

Whatever your long-term financial goals may be – a nest egg for your kids, helping towards the cost of university, or retirement planning – investing can be a great way to help achieve them. Wealthify is for everyone – our fees and performance are completely clear, you can monitor your account 24/7 on any digital device and your money is never locked in – so you can invest with confidence, no matter what your level of experience.

Expertly-managed investments

Your money is invested in up to 20 funds that contain things like shares, bonds, property and commodities (e.g. precious metals, energy and agriculture). Our experienced team of investment professionals constantly monitor financial markets and will adjust the mix of investments in your Plan depending on how they perform. So, while we’re busy making your money work harder, you can get on with the things you enjoy.

More about Wealthify

What to Expect

Investment Choice


Stocks and Shares ISA

Junior ISA

Investment Account

Investments available

Investment help

Robo advice / ready-made portfolios

The 'Geeky' Details

Provider details

Wealthify is a new-ish robo-adviser, that lets you invest as little as £1. Aviva recently bought a majority stake, so it has a big household name as a shareholder. Our testing shows that this really appeals to people who are fed up with the status quo and want to see something a bit different.

Investors are asked about their goal (they can select from a list, or choose freely), how much they want to invest upfront, how long for and whether they want to invest monthly. There are five different investment portfolios spread around the world and amongst different sorts of investments – you don't pick your own funds and shares.

Cost is around 0.9% per year, including Wealthify's fee and the cost of the underlying investments.

Important Facts & Figures

Provider Size:

New robo-adviser, though Aviva has just bought a big stake

Minimum amounts: £1 minimum monthly amount
£1 minimum initial amount
12 month indicative performance:

A medium risk portfolio returned 6.5% in 2017, after charges.

Your Questions

"I recently came across your blog and it has been a great introduction to learning about my personal finances. I was wondering if you could recommend any additional resources (websites, books, online help) for beginners and that are tailored to the UK market. I am in my early 20's and I'm looking to further my knowledge of money, and foster a greater relationship with it. In addition to that, I'd like to know your opinions on how the possible outcomes of Brexit will affect the market and potential personal finance investments."

Rita, London


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"I’m a 20 something year old woman who’d like to learn more about investing. Do you have any books or reading material that gives a complete beginner a better understanding of how investing works?"

Precious, Surrey


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"I presume you probably get a lot of these emails from hopeful entrepreneurs attempting to make money. However, I also concluded that it was worth a shot! - I have read a lot of your content online about investing money and I have seen you on the BBC before. I was hoping that you'd potentially share some words of wisdom with me. I often find that my monthly salary is spent on things I don't need or just saved up; without accumulating much. So I guess my question is.. what do I do with my money to make money? Of course I am not expecting you to tell me where and when to invest but simply what to read, and I guess I really would like to know how you became an expert, where did you start? I feel like investment is something so big I can barely even touch it, and I would greatly appreciate any words of advice you could share with me. Thanks and I hope to hear from you soon. Kind Regards, Beth"

Beth, London


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