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We’re crowdfunding! Get a slice of the Boring action…

We’ve had an amazing 2021. And we have big plans for 2022. We invite our readers to sign up for our raise.

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Key milestones this year

Website traffic

Website traffic

Up 150% so far on 2020’s total visits

Best Buy Tables

Best Buy Tables

Monthly visits have doubled since 2020

5+ yrs creating learning content

5+ yrs creating learning content

5+ yrs creating learning and community content with over 181,500 users


Here’s a little bit about us

Founded by Holly Mackay on her mission to help millions to make better choices. We have spent 5 years building a trusted comparison website for ISAs, pensions and financial advice

Our readers love us, with a 4.9 / 5 score on Trustpilot

What have we been doing?

What have we been doing?

Boring Money has spent the last 5 years building what we believe to be the best comparison site for ISAs and pensions in the UK.

We combine an independent expert view (think Which?), the investor view (think TripAdvisor) and tools and quizzes to help people make the right choices with their finances.

We’ve also developed a whole host of guides, quizzes and ‘people like me’ content to help people navigate the complex maze that is investing.

Our vision is to become the most trusted brand in the UK for people who need help to make better choices with their investments and pensions.


Growth and expansion in 2021

Helping people source advice

This year we added financial coaching, digital advice and traditional advisers to our range of comparison and learning resources, helping people to find the best source of advice aimed at them.

Attend live webinars


Consumer webinars

We launched a summer series of consumer webinars. These practical sessions, complete with tips, interviews and reader Q&As have attracted over 1700 sign ups. The series has been successfully extended throughout the autumn.


Triage quiz

Helping people to help themselves

A short diagnostic quiz designed to help and guide readers to the best product or advice solution for them. Tell us what you like. And we’ll suggest how to get started.

Hear from women like you

Financial Advice

The Advisory directory

Launched in Q2 2021, our advisory directory allows users to search advisers by charging model, gender, qualifications and more. Read their answers to consumer questions and get a feel for what they’re like – money is personal after all!

Superb professional

What do our readers say?

"Always enjoy reading the 'boring Money' blog, Holly explains things well for those without a financial background and produces a well written summary of what's going on in the market in an entertaining way, certainly not boring!".


Coming up

Register now and hear about our exciting plans for 2022. We're on a mission to turbo-charge Boring money for the millions of Brits who can’t find the confidence, products or experiences they want to help them invest and save with confidence.

Frequently asked questions

Below you can find the answers to the most common questions, our customers have.

How does the crowdfund work?

Crowdfunding – for those of you new to the concept – is a tech-enabled way for ‘ordinary people’ to own a part of a business which is not traded on any stock exchange and still privately owned.

We're using the Crowdcube website to host our crowdfund. You can quickly create an account, read up on the investment to see if it's right for you, and then pledge your investment through their website.

The amount you invest affects how many shares in Boring Money you own. You'll get a share certificate as confirmation of ownership, but your shares will be registered in the name of Crowdcube Nominees Limited. This means they hold the shares in trust for you and look after the Investor Terms to safeguard your rights and entitlements.

How much does it cost to buy a share?

One share in Boring Money is currently worth £10.60.

It's entirely up to you what you invest. Base it on what you can afford and how well we fit into your investment portfolio. The more you invest, the more of Boring Money you own. You'll also be able to claim back up to 30% in tax relief under the Enterprise Investment Scheme.

Our share price is calculated by dividing the company's pre-money valuation by the total shares and all 'dilutive elements' - things that could convert into shares.

What happens once I've invested?

After logging in to Crowdcube and setting your investment amount, you'll get a confirmation email and can start getting excited about joining our pool of new co-owners! Then it's a case of waiting for the crowdfund to end (up to a few weeks), at which point you'll get an 'Articles of Association' document via email and confirmation of the cooling off period.

The cooling off period is a week or so of time when you can change your mind about investing if you wish to. Only after this cooling off period will payment for your investment be taken and your share certificate issued.

With your certificate in hand, you'll be a fully-fledged co-owner of Boring Money, with us as we grow.


Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.

Please Invest Aware This financial promotion has been approved by Crowdcube Capital Ltd (FCA no. 650205)