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We’re crowdfunding! Get a slice of the Boring action…

We’ve had an amazing 2021. And we have big plans for 2022. We invite our readers to sign up for our raise.

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Key milestones this year


Here’s a little bit about us

Founded by Holly Mackay on her mission to help millions to make better choices. We have spent 5 years building a trusted comparison website for ISAs, pensions and financial advice

Our readers love us, with a 4.9 / 5 score on Trustpilot

What have we been doing?

What have we been doing?

Boring Money has spent the last 5 years building what we believe to be the best comparison site for ISAs and pensions in the UK.

We combine an independent expert view (think Which?), the investor view (think TripAdvisor) and tools and quizzes to help people make the right choices with their finances.

We’ve also developed a whole host of guides, quizzes and ‘people like me’ content to help people navigate the complex maze that is investing.

Our vision is to become the most trusted brand in the UK for people who need help to make better choices with their investments and pensions.


Growth and expansion in 2021

Helping people source advice

This year we added financial coaching, digital advice and traditional advisers to our range of comparison and learning resources, helping people to find the best source of advice aimed at them.

Superb professional

What do our readers say?

"Always enjoy reading the 'boring Money' blog, Holly explains things well for those without a financial background and produces a well written summary of what's going on in the market in an entertaining way, certainly not boring!".


Coming up

Register now and hear about our exciting plans for 2022. We're on a mission to turbo-charge Boring money for the millions of Brits who can’t find the confidence, products or experiences they want to help them invest and save with confidence.

Frequently asked questions

Below you can find the answers to the most common questions, our customers have.


Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio.

Please Invest Aware This financial promotion has been approved by Crowdcube Capital Ltd (FCA no. 650205)