Investors have a huge number of options when choosing where to invest and which products to buy. Here are some details on how we rate providers.
Our Boring Money Best Buys are awarded to reputable firms, with decent products which are sensibly priced and are well-rated by their customers.
For novice investors, that means they must have a small range of easily understandable investments – a sort of pre-packaged investment 'ready-meal' which does lots of the heavy lifting for you. For experienced investors, they must either provide access to a wide range of investments from different investment managers or assume a higher level of knowledge about investments.
Our Best Buys are strictly independent. We make no money from click-throughs or sneaky deals. If we changed all our Best Buys tomorrow, it would make no impact on our revenues.
The Best Buys are divided up into four categories: ISA, Pensions, Best for Beginners and Best for Sustainable Investors.
Winners of a Best Buy for ISA and Pension all gained a “We Say” score of 3.8 or more out of 5 based on the cited criteria and have more than 40 customer reviews to ensure an adequate customer voice.
For our Best for Beginners, we have adjusted the criteria slightly. We have adjusted the weighting of our normal scoring to focus more heavily on guidance, clarity of language and the support that is available to investors. We have only included the costs for the novice investment scenarios, which have been described in more detail below. Additionally, we have removed the minimum number of customer reviews criteria.
Best Buys for Sustainable Investors are given to providers who have an overall Boring Money score of 3.5 or above, a customer ‘recommend score’ of 70% or above and a simple, guided buy journey to a narrow range of sustainable investments or portfolios.
Our scores are based on a range of criteria: