Investors have a huge number of options when choosing where to invest and which products to buy.
Our Boring Money Best Buys are awarded to reputable firms, with decent products which are sensibly priced and are well-rated by their customers.
For novice investors, that means they need to offer a simple user experience and a small range of solid investment options. For experienced investors, they need to offer a wider range of investment options.
Our Best Buys are strictly independent. We make no money from click-throughs or sneaky deals. If we changed all of our Best Buys tomorrow, it would make no impact on our revenues.
The small print
Different investors want different things from an investment provider – depends if you're a beginner or a Wolf of Wall Street. So, each Best Buy comes with a suggestion about who it suits.
For novice investors:
For experienced investors: