How do we make money?


 

We don’t make money from any product recommendations or reviews. We’re strictly independent. We make money by using our knowledge about what YOU like, to provide research and consultancy back to the industry. Here's a snapshot of what we get up to:

Research – We sift through lots of products to tell you which ones are the best. We collect industry data - on performance, assets and customers. We now collect your ratings and reviews. So we’re able to provide advisory services and research to providers – how do they compare, what do customers like about them, what isn’t so good? How could they be better? It's a combo of research and consultancy. 

Content – Most financial companies make pretty dull content :0) We are engaged by some of them to write website copy, to write video scripts and even to design their websites and infographics. And MD Holly also writes for some of the national papers and is paid to speak at industry events.

Sponsorship – Some of our content and videos are sponsored by financial companies – this is always clear to see. We think it's a bit dodgy to look for sponsorship on product pages - "hi, we sell ISAs, buy our lovely ISA" -  but it will be OK on our Tribes pages when the sponsors have good neutral informative content to share. Many of the large firms have whopping 'educational' content budgets and make some good helpful stuff. We feel OK about promoting that. 

Holly’s promise: “We are talking to you about your money. Anyone we say we like, we like. And we would say that to our sisters, our friends, our kids’ teachers... We don’t do 'pay to play'. As well as not being spivvy, this makes commercial sense. If you lot trust us, you’ll read our stuff and we’ll be relevant. If you don’t trust us, you won’t visit the site and we’ll just disappear.”


 

Sunlight is the best disinfectant

Just to be squeaky clean and transparent, here is a list of firms which have been invoiced by us over the last 6 months for research or content:

7IM; AJ Bell Youinvest; Alliance Trust Savings; Aviva; Baillie Gifford; Barclays; Equiniti; Evestor; Franklin Templeton; HSBC; Invesco; Investec; Legal and General Investment Management; MoneyFarm; Nutmeg; Santander; Schroders; TD Direct Investing; True Potential; Wealthify