Aviva Review

as of 17/03/2021 at 10:08 am

Holly's View

This is an OK option for investors who don’t really want to dig deep into the world of investing. If you fancy a pretty vanilla approach from a big brand, and have insurance with Aviva which you can see on one big dashboard with any ISAs, then this is OK. If you like investing, or want to learn, it’s not your best option. Costs are fair and the big brand is a comfort to many more nervous investors.

Our Rating

Recommended For

Beginner Investor

In a nutshell

Big, trusted company

Simple pre-packaged options

Bland but safe

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Your overall rating

Based on 45 reviews

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What to Expect

Investment Choice


Stocks and Shares ISA

Investment Account


Investments available

Own brand funds

Funds from other groups

Investment help

Robo advice / ready-made portfolios

Includes a shortlist of investments

Pick your own funds

The 'Geeky' Details

Provider details

A big household name, Aviva offers easy entry with a £50 per month minimum. The website is nice and simple and offers a shortlist of 4 ‘ready-made’ ISA funds which spread your money around lots of different shares and investments. Ballpark costs for an ISA, including fund charges, are 0.75% which is £7.50 a year on £1,000.

For those that want to pick their own investments, there is a much wider range of funds available, but you can’t buy individual company shares.

Although it's quite a bland service and experience, it's from a massive solid brand which will comfort some. And it is fairly straightforward to park your money into a solution which is managed and maintained for you on an ongoing basis at an OK fee.

Important Facts & Figures

Provider Size:

Large insurance and pension firm / huge global brand

Minimum amounts: £50 minimum monthly amount
£500 minimum initial amount

Your Questions

"I saw an ad in the Evening Standard - 'In Charge Not Overcharged' - which prompted me to contact you to ask how I can see how my Aviva SIPP pension is performing against the competition. I'm 51. The fund value is £161K and it was opened a year ago. Appreciate any tips. Danny"

Danny, London


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"I'm a 48 year old with minimal pensions. I would like to start a new pension to save for the next 12 years. I've already set up a Stocks & Shares ISA with Nutmeg, so would like to start my pension with another provider. I know little about investments so would like to use a company that has ready made funds based on risk assessment. Which would you recommend?"

Sam, Norfolk


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"I have had a long and successful career, and intend to retire in autumn, aged 60. I have earned strong money, but being risk-averse, I have been content to let it mount up largely as cash, plus a pension (along with some smaller Stocks & Shares ISAs etc). I now find myself with £1 million in a low-cost Aviva pension, plus £2.5 million in cash. It is my hope to leave my pension untouched, and pass it over as part of inheritance tax planning. I have one son and a new grandson, who I would like to leave as comfortable as possible when I'm gone, so would like to balance my risk-adverse character with making my money work harder for us all. I have talked with several IFAs, but given my risk/return appetite, their fees seem to eat up most of the benefit they offer over my current position. I guess my question is, do IFAs normally bring sufficient benefit to low risk strategies, to make it worthwhile or am I better off cautiously investing myself, and saving the fees? Many thanks, Stephen"

Stephen, North Yorkshire


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