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What we say


Holly's View

Holly has accounts with all the providers on our website and independently reviews all of them.

This service has improved and IMHO is better than the customer review scores suggest :0) Clear information and straightforward user journeys. Barclays’ customers will likely value the familiarity of investing with a brand they know. Minimum monthly fees feel outdated - and make this service expensive for smaller accounts. Navigation of the site can be tricky and not always intuitive. Lots of supporting information. There is still work to be done to compete with the non-bank brand platforms on usability.

Holly Mackay Holly Mackay
Holly Mackay Founder and CEO of Boring Money

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Overall Summary

Ease of use

The interface of the signed-in state matches that of the front end of the website, which makes navigation more straightforward. There’s even an area to view recent changes to the website to help customers adapt. A bit of additional text to guide you through different sections wouldn’t go a miss.

Mobile & Apps

Barclays Smart Investor does not have its own dedicated app, however banking customers can see a summary of their investments through the mobile banking app.

Using Smart Investor through a mobile browser is a decent experience if familiar with the desktop site. When pages are mobile optimised, they are quite good, although annoyingly some pages revert to a desktop version that becomes difficult to use, such as the chat function.

Behind the scenes

The logged-in interface is similar to the front end of the site which helps customers navigate. Trading was simple and there is a mountain of help and additional information available. Usability behind the scenes has improved significantly since the launch of Smart Investor and there is a better balance between suiting a more engaged investor and a new investor.

Investment Choice


  • Stocks and Shares ISA

  • Investment Account

  • Pension

Investments available

  • Own brand funds

  • Funds from other groups

  • Stocks and shares

  • Ethical investments

Investment help

  • Robo advice / ready-made portfolios

  • Includes a shortlist of investments

  • Pick your own funds

  • Pick your own shares

The 'Geeky' Details

Provider details

Barclays Smart Investor is the investment service from the high street bank. There are loads of investment options, including funds from Barclays and other groups, and you can buy and sell company shares. It does offer a good blend of research which is equally strong across both funds and shares/listed securities.

For novice investors, the ‘Barclays Ready-made Investments’ give you an all-in-one portfolio, spreading your money around many different investments in one go.

There’s a slightly complex set of charges. Minimum monthly account fees mean there are cheaper options available for those with very small portfolios. There is also a £3 fund dealing charge, so it can be expensive for those that regularly invest small amounts into multiple funds.

Important Facts & Figures

Provider Size:

Large banking and investment firm / huge global brand

Minimum amounts:

£0 minimum investment