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Chelsea Financial Services Review

as of 26/02/2019 at 11:42 am

Holly's View

These guys use a big ‘wholesale’ platform behind the scenes which means there are 2 mouths to feed and 2 administration contacts. This makes it expensive and also means that for many queries, Chelsea can’t resolve them but need in turn to get in touch with the engine behind the scenes. I don’t think this architecture works well for the customer.

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Recommended For

Beginner Investor

Confident Investor

In a nutshell

Too expensive

Nice fund research

Unwieldly admin

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What to Expect

  1. Ease of use
  2. Mobile & Apps
  3. Behind the scenes
The site itself is fairly simple but lacking guidance and clarity on how to apply. Having tools available to assist investors would help. 
 
The disconnect between the ‘front end’ site which the Chelsea crew build, and the ‘back end’ of this system which is outsourced, makes it a very fragmented user experience at many levels. 
 
Once you’ve added the funds you want to your portfolio, there’s no clear option to either apply for a product or make a purchase. 

With no mobile app, the mobile experience once logged into your account is poor as pages are not mobile optimised.

A lot can be done to improve the mobile experience.

This is one of the largest discount brokers still around. There are funds available, but no individual company shares.

The research is nice and it's one of the better sites for less confident investors who nonetheless want to read up on this stuff. But at 0.55% for the administration fee it's just too expensive for us to write more on.

You could find a better lower-cost alternative elsewhere.

Investment Choice

Products

Stocks and Shares ISA

Junior ISA

Investment Account

Pension

Investments available

Own brand funds

Funds from other groups

Stocks and shares

Investment help

Robo advice / ready-made portfolios

Includes a shortlist of investments

Pick your own funds

The 'Geeky' Details

Provider details

This is one of the largest discount brokers still around – you can buy and sell funds, but there are no individual company shares available. The fund research is nice and it's one of the better sites for less confident investors who nonetheless want to read up on this stuff. But at 0.55% for the administration fee it's just too expensive for us to write more on. You could find a better lower-cost alternative elsewhere.

Important Facts & Figures

Provider Size:

Mid-sized investment platform administering around £850mn
Minimum amounts: £5 minimum monthly amount
£5 minimum initial amount
12 month indicative performance:

Chelsea Financial Services' fund range has less than one year track record.

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