Interactive Investor Review

as of 13/05/2021 at 4:02 pm

Holly's View

Interactive Investor is on a growth mission, gobbling up smaller trading firms. Most recently The Share Centre with rumours of more to come. This fixed fee platform will be largely unbeatable on price for those with about £50k - £75k and above. The research on funds and shares is strong and getting better. But behind the scenes it still doesn’t hang together as smoothly as we’d like and it’s a bit clunkier than some competitors. The website and app lag the better platforms out there and need some TLC. It ultimately comes down to what you value and what you are prepared to pay.

Our Rating

Recommended For

Confident Investor

In a nutshell

Low cost for large portfolios

Wide range of investments

Good for share dealing

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Your overall rating

Based on 217 reviews

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What to Expect

Investment Choice


Stocks and Shares ISA

Junior ISA

Investment Account


Investments available

Funds from other groups

Stocks and shares

Investment help

Includes a shortlist of investments

Pick your own funds

Pick your own shares

The 'Geeky' Details

Provider details

Interactive Investor is one of the few groups that has a fixed £ fee, rather than a %. They have 3 different price plans, with the standard plan costing £9.99 per month for an ISA, which also includes one free trade per month.  This makes it much cheaper for larger portfolios, but expensive for smaller ones. If you have more than about £60,000 or you regularly buy and sell shares, the costs advantage will usually kick in. 
In July 2020 Interactive Investor acquired The Share Centre, following their acquisition of Alliance Trust Savings in July 2019. This makes them one of the largest groups in the market, second only to Hargreaves Lansdown. 
If you know what you're doing, have a larger portfolio and don't really give a toss about bells and whistles, it's worth a look. Having said that the app is really nice. 
There is a wide range of investments from which to choose. It's likely to suit more confident investors and those more interested in share dealing. 
Interactive Investor are currently waiving their SIPP fees for 6 months, for anyone who opens a new ii pension. 

Important Facts & Figures

Provider Size:

The second-largest platform for investors, administering over £30bn of investments.

Minimum amounts: £25 minimum monthly amount
£0 minimum initial amount

Your Questions

"Hello, I have an old company Defined Contribution (DC) pension and a Free-Standing Additional Voluntary Contribution (FSAVC) pot of £430,000. I'm 55 next month and am thinking of moving into a drawdown SIPP (Interactive Investor or AJ Bell). I am thinking of taking my 25% and leaving the rest invested until I need a regular income in my mid 60s. I want to use the lump sum to top up my earnings, as I need use up to £20,000 to change my car and new kitchen. (I have no dependants and don't need a large income) I've looked at different funds and am thinking of splitting the pot into 5 or 6 (3 equity funds - maybe Fundsmith, Vanguard LifeStrategy and one other, along with a property fund and a bond fund. I am trying to find a financial adviser who is willing to spend a few hours to review my plans to make sure I'm not making any major mistakes, and that I won't run out of money (the tools I've found online all seem to come up with slightly different results), but so far they all seem to want an ongoing relationship. Where is the best place to find an adviser who will do a one off review? (I've tried the two main recommended websites for finding an advisor) Also I want to make sure my money is as safe as possible if any of the companies/fund managers get into financial difficulty. I know the Cash protection is £85,000, but I am unsure whether the investment protection is per fund or per SIPP. Thanks"

Susan, London


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"Hi. I am looking for a Junior ISA for my son and can't decide between a robo investor like Wealthify, or investing via Interactive Investor with an investment trust for my son's Junior ISA. I want to invest ethically and am happy to research investment trusts myself. The fees seem similar and both have fund managers. What would you do?"

Rick, Sussex


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"I want to invest in one specific company’s shares. What’s the cheapest way to do this via an ISA?"

Peter, Lincolnshire


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