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Approx. for fee calculations

How complicated do you need it?

EASY DIY 

Any special requests?

Providers

ISAs

83%
would
recommend

Nutmeg

In a nutshell

  • Really easy to use
  • Pre-packaged investments
  • The most established 'robo'
Best Buy 2021

Would recommend by you

Based on 150 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), Sustainable Investors, Good on mobile, Cheap, Green, Digital, Easy

We say

Cost £69 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

86%
would
recommend

Vanguard Investor

In a nutshell

  • Low cost
  • No access to shares
  • Straightforward investments
Best Buy 2021

Would recommend by you

Based on 88 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), DIY, Big, Easy

We say

Cost £15 for £10,000

Platform fees - admin only

More info Visit site

ISAs

88%
would
recommend

Wealthify

In a nutshell

  • Really easy to use
  • Invest from only £1
  • Great website & design
Best Buy 2021

Would recommend by you

Based on 58 reviews

Good for

Start with £100 or less, Sustainable Investors, Good on mobile, Green, Digital, Big, Easy

We say

Cost £76 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

77%
would
recommend

AJ Bell Youinvest

In a nutshell

  • Low cost
  • Strong on pensions
  • Good research and content
Best Buy 2021

Would recommend by you

Based on 201 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), Cheap, Green, DIY, Big, Easy

We say

Cost £28 for £10,000

Platform fees - admin only

More info Visit site

ISAs

100%
would
recommend

Moneybox

In a nutshell

  • Truly mobile-first
  • Super engaging
  • Limited investment choice
Best Buy 2021

Would recommend by you

Based on 46 reviews

Good for

Start with £100 or less, Good on mobile, Green, Digital, Easy

We say

Cost £87 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

77%
would
recommend

Hargreaves Lansdown

In a nutshell

  • Excellent service
  • Established company
  • Too pricey for larger portfolios

Would recommend by you

Based on 573 reviews

Good for

Start with £100 or less, Good on mobile, Digital, DIY, Big, Easy

We say

Cost £45 for £10,000

Platform fees - admin only

More info Visit site

ISAs

62%
would
recommend

Fidelity

In a nutshell

  • Big, secure company
  • Good phone support
  • Recently improved website

Would recommend by you

Based on 238 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), Start with £100 or less, Digital, DIY, Big, Easy

We say

Cost £35 for £10,000

Platform fees - admin only

More info Visit site

ISAs

79%
would
recommend

Moneyfarm

In a nutshell

  • Really easy to use
  • Ready-made options
  • This is regulated advice

Would recommend by you

Based on 53 reviews

Good for

Start with £100 or less, Good on mobile, Digital, Easy

We say

Cost £104 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

90%
would
recommend

Willis Owen

In a nutshell

  • Wide investment range
  • Nice research and content
  • Jargon-free

Would recommend by you

Based on 42 reviews

Good for

Start with £100 or less, Sustainable Investors, Green, DIY, Easy

We say

Cost £40 for £10,000

Platform fees - admin only

More info Visit site

ISAs

84%
would
recommend

Charles Stanley Direct

In a nutshell

  • Good customer service
  • Wide choice of investments
  • Good fund research

Would recommend by you

Based on 129 reviews

Good for

Sustainable Investors, Green, DIY, Easy

We say

Cost £35 for £10,000

Platform fees - admin only

More info Visit site

ISAs

91%
would
recommend

Wealthsimple

In a nutshell

  • Really easy to use
  • Investments managed for you
  • Good mobile app

Would recommend by you

Based on 35 reviews

Good for

Green, Easy

We say

Cost £89 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

85%
would
recommend

IG

In a nutshell

  • Share dealing is available
  • 'Ready made' options too
  • Low cost

Would recommend by you

Based on 13 reviews

Good for

Low cost for large portfolios (>50k), Cheap, Easy

We say

Cost £72 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

56%
would
recommend

Standard Life

In a nutshell

  • Big, secure company
  • Easy option funds available
  • Easy to use website

Would recommend by you

Based on 55 reviews

Good for

Sustainable Investors, DIY

We say

Cost £35 for £10,000

Platform fees - admin only

More info Visit site

ISAs

52%
would
recommend

Aviva

In a nutshell

  • Big, trusted company
  • Simple pre-packaged options
  • Bland but safe

Would recommend by you

Based on 46 reviews

Good for

Low cost for small portfolios (<50k), Big, Easy

We say

Cost £40 for £10,000

Platform fees - admin only

More info Visit site

ISAs

92%
would
recommend

Freetrade

In a nutshell

  • Still in its infancy
  • Mobile only
  • Basic account and trades free

Would recommend by you

Based on 48 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), Start with £100 or less, Good on mobile, Cheap, Digital, DIY

We say

Cost £36 for £10,000

Platform fees - admin only

More info Visit site

ISAs

71%
would
recommend

Interactive Investor

In a nutshell

  • Low cost for large portfolios
  • Wide range of investments
  • Good for share dealing

Would recommend by you

Based on 214 reviews

Good for

Low cost for large portfolios (>50k), Sustainable Investors, Cheap, Green, Digital, DIY, Big

We say

Cost £119.88 for £10,000

Platform fees - admin only

More info Visit site

ISAs

53%
would
recommend

Bestinvest

In a nutshell

  • Wide range of investments
  • Decent fund research
  • Good all-rounder

Would recommend by you

Based on 58 reviews

Good for

DIY, Big

We say

Cost £40 for £10,000

Platform fees - admin only

More info Visit site

ISAs

83%
would
recommend

True Potential Investor

In a nutshell

  • Nice and simple
  • Active portfolios
  • Good app and slick website

Would recommend by you

Based on 41 reviews

Good for

Start with £100 or less, Good on mobile, Digital, Easy

We say

Cost £116 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

83%
would
recommend

NatWest Invest

In a nutshell

  • Only for NatWest customers
  • Limited investment choice
  • Low cost advice available

Would recommend by you

Based on 12 reviews

Good for

Start with £100 or less, Big, Easy

We say

Cost £72 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

20%
would
recommend

Barclays Smart Investor

In a nutshell

  • Access from online banking
  • Good research & tools
  • Pricey for small portfolios

Would recommend by you

Based on 102 reviews

Good for

Low cost for large portfolios (>50k), DIY, Big

We say

Cost £54 for £10,000

Platform fees - admin only

More info Visit site

ISAs

80%
would
recommend

iWeb

In a nutshell

  • Cheap
  • Barren
  • Basic

Would recommend by you

Based on 65 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), Cheap, DIY

We say

Cost £110 for £10,000

Platform fees - admin only

More info Visit site

ISAs

76%
would
recommend

Halifax Share Dealing

In a nutshell

  • Cheap option, particularly for larger portfolios
  • Lack of guidance and help
  • Website is functional but outdated

Would recommend by you

Based on 33 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), Start with £100 or less, Cheap, DIY, Big

We say

Cost £55 for £10,000

Platform fees - admin only

More info Visit site

ISAs

38%
would
recommend

EQi

In a nutshell

  • Better suited to share traders
  • Costs are fair
  • Needs a digital revamp

Would recommend by you

Based on 24 reviews

Good for

DIY

We say

Cost £69.96 for £10,000

Platform fees - admin only

More info Visit site

ISAs

38%
would
recommend

evestor

In a nutshell

  • Low cost
  • Good on mobile
  • Simple investment choice

Would recommend by you

Based on 8 reviews

Good for

Low cost for large portfolios (>50k), Low cost for small portfolios (<50k), Start with £100 or less, Good on mobile, Cheap, Easy

We say

Cost £49 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

100%
would
recommend

Big Exchange

In a nutshell

  • Unique propostion
  • Positive impact on people and planet
  • Actively managed funds

Would recommend by you

Based on 2 reviews

Good for

Green, Easy

We say

Cost £25 for £10,000

Platform fees - admin only

More info Visit site

ISAs

50%
would
recommend

Santander Digital Adviser

In a nutshell

  • Access via online banking
  • Simplified options available
  • Not the best website

Would recommend by you

Based on 2 reviews

Good for

Low cost for large portfolios (>50k), Good on mobile, Easy

We say

Cost £102 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

75%
would
recommend

HSBC

In a nutshell

  • Big global brand
  • For HSBC customers only
  • Thorough online questionnaire

Would recommend by you

Based on 4 reviews

Good for

Big, Easy

We say

Cost £99 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

ISAs

50%
would
recommend

BMO

In a nutshell

  • Old and global pedigree
  • Decent website
  • Good service

Would recommend by you

Based on 2 reviews

Good for

Sustainable Investors, DIY, Big

We say

Cost £92 for £10,000

Platform fees - admin only

More info Visit site

ISAs

42%
would
recommend

Virgin Money

In a nutshell

  • Really simple
  • 6 investment options
  • Sub-standard online

Would recommend by you

Based on 19 reviews

Good for

Start with £100 or less, Green, Big, Easy

We say

Cost £104 for £10,000

'Robo adviser' fees - all inclusive

More info Visit site

No providers meet your criteria, please try again

Platform types

A 'robo' adviser offers up ready-made portfolios and so costs include both admin and investment charges.

A platform is for those who prefer to pick their own investments – the costs may look cheaper here as we only include the admin charges – the investment fees will typically add another £25 - £75 per £10,000 managed, depending on what you pick.

Grubby behaviour

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