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How we use your review

We love customer reviews because it’s the only way we can check the user experience across a meaningful sample of independent people. We collect all of your reviews and use them to calculate the overall “You Say” score for each provider. We also use this customer rating in our analysis, to make sure we’re not rewarding companies which look good online but fail to deliver in practice. Finally we use the aggregated data in our research and consultancy with providers, so we can tell them what customers love or hate and help them to improve.

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Have a look at the indicative costs per provider (for ISAs), based on how much YOU have to invest.

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Add in pensions, see detailed assumptions and tweak to match your behaviour – visit the Charges Calculator pages to tweak account and trading settings

Costs in blue are platform fees – admin only

Costs in black are 'robo adviser' fees – all inclusive

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Product Comparison

 
Provider
We Say
Recommended by you
In a nutshell
Cost

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BestBuy

Provider

Ratings

We Say

You Say

Recommended by you

Cost

A 'robo' adviser offers up ready-made portfolios and so costs include both admin and investment charges

A platform is for those who prefer to pick their own investments – the costs will look cheaper here as we only include the admin charges – the investment fees depend on what you pick!

In a nutshell

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AJ Bell

We Say

You Say
77% Based on 190 reviews
£ £ £
  • Low cost
  • Strong on pensions
  • Good research and content
 Info Visit

We Say

You Say
83% Based on 139 reviews
£ £ £
  • Really easy to use
  • Pre-packaged investments
  • The most established 'robo'
 Info Visit

We Say

You Say
84% Based on 76 reviews
£ £ £
  • Low cost
  • No access to shares
  • Straightforward investments
 Info Visit

We Say

You Say
62% Based on 224 reviews
£ £ £
  • Big, secure company
  • Good phone support
  • Recently improved website
 Info Visit

We Say

You Say
78% Based on 540 reviews
£ £ £
  • Excellent service
  • Established company
  • Too pricey for larger portfolios
 Info Visit

We Say

You Say
98% Based on 61 reviews
£ £ £
  • Brings pensions together
  • Nice digital service
  • Limited investment
 Info Visit

We Say

You Say
88% Based on 57 reviews
£ £ £
  • Really easy to use
  • Invest from only £1
  • Great website & design
 Info Visit

We Say

You Say
100% Based on 21 reviews
£ £ £
  • Truly mobile-first
  • Super engaging
  • Limited investment choice
 Info Visit

We Say

You Say
56% Based on 43 reviews
£ £ £
  • Big, trusted company
  • Simple pre-packaged options
  • Bland but safe
 Info Visit

We Say

You Say
54% Based on 56 reviews
£ £ £
  • Wide range of investments
  • Decent fund research
  • Good all-rounder
 Info Visit

We Say

You Say
83% Based on 124 reviews
£ £ £
  • Good customer service
  • Wide choice of investments
  • Good fund research
 Info Visit

We Say

You Say
92% Based on 12 reviews
£ £ £
  • Share dealing is available
  • 'Ready made' options too
  • Low cost
 Info Visit

We Say

You Say
73% Based on 192 reviews
£ £ £
  • Low cost for large portfolios
  • Wide range of investments
  • Good for share dealing
 Info Visit

We Say

You Say
80% Based on 51 reviews
£ £ £
  • Really easy to use
  • Ready-made options
  • This is regulated advice
 Info Visit

We Say

You Say
56% Based on 54 reviews
£ £ £
  • Big, secure company
  • Easy option funds available
  • Easy to use website
 Info Visit

We Say

You Say
83% Based on 126 reviews
£ £ £
  • Low cost for large portfolios
  • Interesting content
  • Own-brand funds pricey
 Info Visit

We Say

You Say
90% Based on 42 reviews
£ £ £
  • Wide investment range
  • Nice research and content
  • Jargon-free
 Info Visit

We Say

You Say
79% Based on 24 reviews
£ £ £
  • Cheap option, particularly for larger portfolios
  • Lack of guidance and help
  • Website is functional but outdated
 Info Visit

We Say

You Say
91% Based on 46 reviews
£ £ £
  • Still in its infancy
  • Mobile only
  • Basic account and trades free
 Info Visit

We Say

You Say
38% Based on 8 reviews
£ £ £
  • Low cost
  • Good on mobile
  • Simple investment choice
 Info Visit

We Say

You Say
82% Based on 56 reviews
£ £ £
  • Cheap
  • Barren
  • Basic
 Info Visit

We Say

You Say
78% Based on 9 reviews
£ £ £
  • Only for NatWest customers
  • Limited investment choice
  • Low cost advice available
 Info Visit

We Say

You Say
50% Based on 2 reviews
£ £ £
  • Access via online banking
  • Simplified options available
  • Not the best website
 Info Visit

We Say

You Say
85% Based on 40 reviews
£ £ £
  • Nice and simple
  • Active portfolios
  • Good app and slick website
 Info Visit

We Say

You Say
94% Based on 31 reviews
£ £ £
  • Really easy to use
  • Investments managed for you
  • Good mobile app
 Info Visit

We Say

You Say
50% Based on 2 reviews
£ £ £
  • Old and global pedigree
  • Decent website
  • Good service
 Info Visit

We Say

You Say
19% Based on 100 reviews
£ £ £
  • Access from online banking
  • Good research & tools
  • Pricey for small portfolios
 Info Visit

We Say

You Say
36% Based on 22 reviews
£ £ £
  • Better suited to share traders
  • Costs are fair
  • Needs a digital revamp
 Info Visit

We Say

You Say
57% Based on 7 reviews
£ £ £
  • Too expensive
  • Nice fund research
  • Unwieldly admin
 Info Visit

We Say

You Say
42% Based on 19 reviews
£ £ £
  • Really simple
  • 6 investment options
  • Sub-standard online
 Info Visit

We Say

You Say
75% Based on 4 reviews
£ £ £
  • Big global brand
  • For HSBC customers only
  • Thorough online questionnaire
 Info Visit

Showing: 31 of 31

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We try really hard to keep our reviews genuinely representative. We have found a few providers trying to rubbish their competitors, leaving awful reviews. Of course, we don't publish these. WARNING - if you do this, we won't publish your reviews but we might publish your company's name! Stop being dishonest!

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