AJ Bell Youinvest - Stocks and Shares ISA

AJ Bell Youinvest is a relatively low cost option for people with some levels of comfort around investing. Will confuse the less confident as there's lots of choice and it can take a while to wade through it all. Website a bit less slick than some. Decent research and updates. Helpful low cost all-in-one passive funds for those who want someone else to do the heavy lifting.

We think this suits more confident investors who know an ETF from a fund. If you aren't a confident investor then start with a look at their pre-packaged fund range – AJ Bell Passive funds. It's also a decent bet for those with DIY pensions.

In a nutshell

  • Low cost
  • Also strong on pensions
  • Good research and content

Would you recommend it?

Best buy


Stocks & Shares ISA

76% of you do AJ Bell

How did it score

We say

You say


£ £ £
From 0.25% + investment charges

Minimum investment amount

£500 or £25 a month

Best for

Confident Investor


Depends on the investment choices you make. Their new AJ Bell Passive funds only launched in April 2017, so we don't have performance data yet.

Give your review

What you are saying

"They lost my forms, didn't tell me, promised to find them, didn't inform me, failed to transfer funds from another platform, and generally made a complete hash."

June 2021

"Transferred in a SIPP and handled smoothly and efficiently. The website has a good UI and plenty of data and analytics. Standard processes go smoothly but customer service difficult to get hold of on the phone and emails take up to 10 days to get responded to. Generally good value for regular investment but I have turned off auto investment for smaller holdings as the flat charge represents a high charge for smaller dividend reinvestment and I have to manage smaller cumulative income. "

March 2021

"Until six weeks ago I would have been singing the praises of AJ Bell/Youinvest- Easy to use website, reasonably priced, good range of products....However, my wife decided to move her ISA and SIPP from an IFA to AJ Bell to be under our own management and AJ Bell have not performed very well (at all). Not replying to emails or messages, not easy to get through to on the phone - only responding when contacted on social media. They have said they are slow because of Covid - fair enough however I have not had any service problems with other companies. I hope this is just a blip."

February 2021