True Potential Investor Review

as of 07/06/2021 at 4:26 pm

Holly's View

This is a good option for a mobile-friendly ready-made ISA for people who want help and support. The fees are OK – not the cheapest for this type of service but still OK. A questionnaire does the heavy lifting and you’ll stay in touch with a nice app and investments which performed pretty much as you’d expect in 2019. Nicely laid out & designed. Not for those who want to choose their own and trade.

Our Rating

Recommended For

Beginner Investor

In a nutshell

Nice and simple

Active portfolios

Good app and slick website

You Say

Your overall rating

Based on 41 reviews

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What to Expect

Investment Choice


Stocks and Shares ISA


Investments available

Investment help

The 'Geeky' Details

Provider details

True Potential Investor offers straightforward options, guiding people through a few questions to determine their risk profile and help them to choose one of five managed portfolios. You’re restricted to these portfolios – users can’t pick their own individual funds or shares. It's a good slick digital service with a decent app. We like it.

The investments they use are 'actively managed', which makes them a bit more expensive than some others. But if they do their job, they should return more (although that's not a certainty!). Costs are around 1.2% all-in, so about £12 per year on each £1,000.

The parent company – True Potential – is a significant group in the advice market, offering financial advice and providing technology to financial advisers.

Important Facts & Figures

Provider Size:

Parent company administers significant investments for financial advisers

Minimum amounts:
£1 minimum initial amount

Your Questions

"I have about £100,000 invested in an ISA with Investec Click and Invest. They are closing their Click and Invest accounts and I have to find somewhere else to invest the money. Which are some providers of a similar nature, i.e. a managed ISA fund, preferably ones which can be set up and monitored online? I am considering either medium risk or high risk accounts."

Michael, Surrey


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"My wife and I invested our full 2019/20 ISA allowance with Investec's Click and Invest offering and were very sad to learn recently that the service was to be closed. We're now in the position of looking for a new ISA provider. I'd prefer to stick with a managed service, such as the one offered by Click and Invest, where our portfolios would be managed by experts, but will consider the DIY option if that proves to be the best on offer. Which platforms are well regarded ISA providers? I'd rather not go with a digital start-up offering, but a more established player with a track record of good performance. I suppose this sounds like I'm asking for advice, which I'm not, just a steer in the right direction as we were not anticipating to be in this position so soon after investing this year's ISA allowance. We actually opted for the Click and Invest service in part, because of the 5 star recommendation on this site; of which we are fond and value the content."

Mr & Mrs S., Sussex


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"I shall have £10k to invest shortly, and I want to use an actively managed portfolio in a quality company. How would you rate - Investec Click & Invest/True Potential Investor/Nutmeg on the basis of ROI/customer relationship/quality/risk factors etc? I would class myself as a mid-grade risk-taker/reasonably adventurous if appropriate, with a high quality company. I presently use Hargreaves Lansdown and Wealthify but feel the need to diversify. What do you recommend?"

Richard, Shropshire


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