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Best Buy Pensions 2021: the winners

By Mike Narouei, Content Producer at Boring Money

24 Feb, 2021

The best of the best in the pension game this year. Based on customer reviews and expert analysis of 30 test accounts.

Boring Money Best Buys 2021: Pensions

AJ Bell Youinvest

  • Customer recommend score of 77%

  • A strong choice if fair charges are high on your priority list, and a decent all-rounder in terms of service. Customers are happy too, leaving generally good feedback.

Reviews and geeky details


  • Customer recommend score of 63%

  • Well rated by our Boring Money experts but not as much of a hit with customers as some of the others on this list. That being said, clear and notable improvements have been made, and costs are fair.

Reviews and geeky details

Hargreaves Lansdown

  • Customer recommend score of 77%

  • Despite poor press in 2019, Hargreaves' service and website continue to be largely well-rated by customers. Their website and app scored highly with our testers, but costs didn't fare quite as well.

Reviews and geeky details


  • Customer recommend score of 92%

  • An unbelievable score for customer ratings, and we can see why. They're convenient; the app is clear and easy to navigate; and they're pretty decent on costs too.

Reviews and geeky details


  • Customer recommend score of 86%

  • Very strong on costs

Reviews and geeky details

- “This year we noted many improved websites and more functional apps in particular. Costs remain an important focus but reader reviews remind us that this is not the sole concern for most investors who also value service, clear English and ease of use.”

Holly Mackay, CEO of Boring Money

Compare even more pension providers using customer reviews, charges and more with our Pension Best Buy table.

More Best for 2021 winners