Best Buy Pensions 2021: the winners

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Boring Money Best Buys 2021: Pensions


AJ Bell Youinvest

• Customer recommend score of 77%
• A strong choice if fair charges are high on your priority list, and a decent all-rounder in terms of service. Customers are happy too, leaving generally good feedback.

Reviews and geeky details



• Customer recommend score of 63%
• Well rated by our Boring Money experts but not as much of a hit with customers as some of the others on this list. That being said, clear and notable improvements have been made, and costs are fair.

Reviews and geeky details


Hargreaves Lansdown

• Customer recommend score of 77%
• Despite poor press in 2019, Hargreaves' service and website continue to be largely well-rated by customers. Their website and app scored highly with our testers, but costs didn't fare quite as well. 

Reviews and geeky details



• Customer recommend score of 92%
• An unbelievable score for customer ratings, and we can see why. They're convenient; the app is clear and easy to navigate; and they're pretty decent on costs too.

Reviews and geeky details



• Customer recommend score of 86%
• Very strong on costs

Reviews and geeky details

“This year we noted many improved websites and more functional apps in particular. Costs remain an important focus but reader reviews remind us that this is not the sole concern for most investors who also value service, clear English and ease of use.”

Holly Mackay, CEO of Boring Money


Compare even more pension providers using customer reviews, charges and more with our Pension Best Buy table.


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Holly's Blog: Meet The Pension Planners - and a confession

Have we got a treat for you this week you lucky people. We have a whole new Money Tribe to unveil, sponsored by those knowledgeable and nice folk at AJ Bell Youinvest. Meet our “Pension Planners”.

Holly's Blog: Meet The Pension Planners - and a confession

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You can jump on the phone and get some free advice from a Government-backed helpline. Huzzah.

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