Best Buys 2021: Best for Beginner Investors - ISA

By Mike Narouei, Content Producer at Boring Money

24 Feb, 2021

The best investment platforms and robo advisers for beginner and first-time investors. Based on customer reviews and expert analysis of 30 test accounts.

Boring Money Best Buys 2021:
Best for Beginners ISA

AJ Bell Youinvest

  • Customer recommend score of 76%

  • If passive multi-asset funds are your bag (the hands-off ones that spread your money across lots of different investment types) then Youinvest is a strong choice for low charges. Guidance for beginners could be a little more intuitive, but still a deserving win.

Reviews and geeky details

Charles Stanley Direct

  • Customer recommend score of 84%

  • Good content focussed on beginner investors; competitively priced actively managed multi-asset funds.

Reviews and geeky details

Fidelity

  • Customer recommend score of 63%

  • The ready-made options you'll want as a beginner are well-priced here, so it's a good starting place to dip a toe into investing. Plus, our expert website testers gave generous scores throughout.

Reviews and geeky details

Moneybox

  • Customer recommend score of 100%

  • Moneybox was made for beginner investors, so it's no surprise it continues to be so well-rated with customers. Value is the weakest score they give, as charges aren't quite as competitive as others on this list. Still, it's easy to use and feels like a game at times.

Reviews and geeky details

Nutmeg

  • Customer recommend score of 84%

  • Simple and pleasing to use, Nutmeg has always scored well when it comes to looking after novices. The website is intuitive and scored well with our testers.

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Vanguard

  • Customer recommend score of 86%

  • If you're just starting out and investing a small amount, costs will likely be on your side with Vanguard. And with good customer rankings, this big and sturdy provider is a decent choice.

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Wealthify

  • Customer recommend score of 88%

  • Journeys around Wealthify's website are clearly laid out, in human language, getting you where you need to go with minimal fuss. For investors who aren't down with all the lingo, you could certainly do worse.

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Willis Owen

  • Customer recommend score of 90%

  • Strong guidance for beginner investors; clear definitions of financial terms and explanations of core concepts; good content and customer service.

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