Best Buys 2021: Best for Digital - ISAs
By Mike Narouei, Content Producer at Boring Money
25 Feb, 2021
Mobile functionality and access are becoming increasingly important to investors when selecting a provider to invest with. We have given awards for ‘Best for Digital’ to those with market-leading desktop and mobile experiences.
Boring Money Best Buys 2021:
Best for Digital - ISA
Freetrade
Customer recommend score of 91%
Mobile trading via the app is intuitive and straightforward. Easy to navigate app and find investments by sector.
Hargreaves Lansdown
Customer recommend score of 77%
Great functionality across its website and app allowing investors to achieve their goals easily and confidently.
Moneyfarm
Customer recommend score of 79%
Solid on both desktop and mobile app.
Moneybox
Customer recommend score of 92%
Round ups feature encourages extra saving on a regular and small basis.
Nutmeg
Customer recommend score of 84%
The logged-in experience has a very clear and engaging dashboard, allowing people to track their performance at a day-to-day level.
True Potential Investor
Customer recommend score of 83%
Performance is clear to see – investors’ primary questions are answered immediately without needing to jump into the guts of the propositions.
Wealthify
Customer recommend score of 88%
Engaging dashboard and very clear reporting – it remains the clearest of all robo advisers in mapping various risk profiles to portfolios and potential outcomes.