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Best Buys 2021: Best for Digital - ISAs

By Mike Narouei, Content Producer at Boring Money

25 Feb, 2021

Mobile functionality and access are becoming increasingly important to investors when selecting a provider to invest with. We have given awards for ‘Best for Digital’ to those with market-leading desktop and mobile experiences.

Boring Money Best Buys 2021:
Best for Digital - ISA


  • Customer recommend score of 91%

  • Mobile trading via the app is intuitive and straightforward. Easy to navigate app and find investments by sector.

Reviews and geeky details

Hargreaves Lansdown

  • Customer recommend score of 77%

  • Great functionality across its website and app allowing investors to achieve their goals easily and confidently.

Reviews and geeky details


  • Customer recommend score of 79%

  • Solid on both desktop and mobile app.

Reviews and geeky details


  • Customer recommend score of 92%

  • Round ups feature encourages extra saving on a regular and small basis.

Reviews and geeky details


  • Customer recommend score of 84%

  • The logged-in experience has a very clear and engaging dashboard, allowing people to track their performance at a day-to-day level.

Reviews and geeky details

True Potential Investor

  • Customer recommend score of 83%

  • Performance is clear to see – investors’ primary questions are answered immediately without needing to jump into the guts of the propositions.

Reviews and geeky details


  • Customer recommend score of 88%

  • Engaging dashboard and very clear reporting – it remains the clearest of all robo advisers in mapping various risk profiles to portfolios and potential outcomes.

Reviews and geeky details

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