Best Buys 2021: Best for Digital - ISAs

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Boring Money Best Buys 2021:
Best for Digital - ISA



• Customer recommend score of 91%
• Mobile trading via the app is intuitive and straightforward. Easy to navigate app and find investments by sector.

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Hargreaves Lansdown

• Customer recommend score of 77%
• Great functionality across its website and app allowing investors to achieve their goals easily and confidently.

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• Customer recommend score of 79%
• Solid on both desktop and mobile app.

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• Customer recommend score of 92%
• Round ups feature encourages extra saving on a regular and small basis.

Reviews and geeky details


• Customer recommend score of 84%
• The logged-in experience has a very clear and engaging dashboard, allowing people to track their performance at a day-to-day level.

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True Potential Investor

• Customer recommend score of 83%
• Performance is clear to see – investors’ primary questions are answered immediately without needing to jump into the guts of the propositions.

Reviews and geeky details



• Customer recommend score of 88%
• Engaging dashboard and very clear reporting – it remains the clearest of all robo advisers in mapping various risk profiles to portfolios and potential outcomes.

Reviews and geeky details


More Best for 2021 winners

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Holly's top picks: 6 great mobile-first investment services and apps

Given up on your NY resolutions yet? If you want to be good with money, these apps make investing on the go a doddle. Holly picks her favourites and suggests if they’re right for you.

6 great mobile-first investment services and apps


Launching the Boring Money Fund – the wisdom of our crowd

We asked what your ideal fund would look like in 2021. 350 of you gave us a detailed breakdown of regions and sectors, and we've turned them into the Boring Money Fund. Tada!

Launching the Boring Money Fund – the wisdom of our crowd

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