Best Buys 2021: Best for Digital - ISAs
25 Feb, 2021
Mobile functionality and access are becoming increasingly important to investors when selecting a provider to invest with. We have given awards for ‘Best for Digital’ to those with market-leading desktop and mobile experiences.
Freetrade
- Customer recommend score of 91%
- Mobile trading via the app is intuitive and straightforward. Easy to navigate app and find investments by sector.
Hargreaves Lansdown
- Customer recommend score of 77%
- Great functionality across its website and app allowing investors to achieve their goals easily and confidently.
Moneyfarm
- Customer recommend score of 79%
- Solid on both desktop and mobile app.
Moneybox
- Customer recommend score of 92%
- Round ups feature encourages extra saving on a regular and small basis.
Nutmeg
- Customer recommend score of 84%
- The logged-in experience has a very clear and engaging dashboard, allowing people to track their performance at a day-to-day level.
True Potential Investor
- Customer recommend score of 83%
- Performance is clear to see – investors’ primary questions are answered immediately without needing to jump into the guts of the propositions.
Wealthify
- Customer recommend score of 88%
- Engaging dashboard and very clear reporting – it remains the clearest of all robo advisers in mapping various risk profiles to portfolios and potential outcomes.
