2019 Best Buy investment providers revealed

By Mike Narouei, Content Producer at Boring Money

26 Feb, 2019

It’s judgement day for the UK’s top investment platforms and robo advisers. No, not that Judgement Day – think reviews and ratings instead of fire and brimstone. Well… mostly.

For some investment providers, today is a day that ends with a sparkly new badge to parade around: our coveted Best Buys (https://www.boringmoney.co.uk/isas-pensions/) logo. For the rest, it’s an opportunity to hear what both industry pros (yours truly) and genuine customers think about their service. So what’s the verdict?

Meet your 7 new investment Best Buys

We analysed providers based on the cost of their services, reader reviews, user experience tests, future stability (based on size and longevity), call center opening and answering times, and plenty more. Then we translated all the guff into jargon-free English that actual humans understand. See the full Best Buys tables.

AJ Bell Youinvest

  • Low cost

  • Strong on pensions

  • Good research and content

Good all-rounder for people who want a choice of funds/shares/ISAs and pensions. A lot of work has gone on behind the scenes and the result is a much-improved user experience. Still a bit technical for less confident investors but improving content all the time. Continue reading…

Charles Stanley Direct

  • Good customer service

  • Wide choice of investments

  • Good fund research

This is an example of a service which has steadily improved and is competitively priced – although not as low as it once was! The language and content has been made easier for a less confident investor although the initial landing page dashboard is fairly daunting. Continue reading…

Hargreaves Lansdown

  • Excellent service

  • Established company

  • Too pricey for larger portfolios

Hargreaves remains boringly good. The customer service is strong and the ability of the person who answers the phone in under 10 seconds to resolve the issue is reliable. The website is off-putting to less confident investors and there is a complacency about jargon. Continue reading…

Interactive Investor

  • Low cost for large portfolios

  • Wide range of investments

  • Good for share dealing

Interactive Investor champions fixed fee accounts and costs are super low for larger accounts. This service suits more affluent, engaged and confident investors today. However, the website still remains a bit tricky to navigate and is less appealing logged in. Continue reading…

Nutmeg

  • Really easy to use

  • Pre-packaged investments

  • The most established robo

Nutmeg is the most established of the ‘robo advisers’ and it offers a great option for people who want to invest without the hassle. It’s lost some of its start-up spark with corporate imagery but the service is good and the communication of complex notions is tackled well. Continue reading…

Vanguard

  • Low cost

  • No access to shares

  • Straightforward investments

Low-cost. Huge global player. Fair. Good choice to get started. Vanguard has an almost evangelical following from people who like the low-cost simple mantra of this firm. They offer cheap ready-made portfolios, but don’t expect much help on navigating your way into them. Continue reading…

Wealthify

  • Really easy to use

  • Invest from only £1

  • Great website and design

This is a nice simple journey for someone fed up with the traditional torrents of jargon and looking for something a bit more 2019! There are clear explanations and projections although you will need to self-select one of 5 options – there’s no questionnaire to guide you. Continue reading…

Verified by people like you

We’ve spent three months talking to people and doing research to put together this year’s reports and Best Buys tables. All so we can offer a truly independent, easy-to-follow guide to the best investment providers for budding investors like you. Who loves ya, baby?

  • Thirty test accounts with UK investment providers

  • Thousands of genuine reviews from existing customers

  • A bazillion hours of prodding and analysing websites and apps

  • And we even built a complex pricing model to figure out all the costs.

Now go compare and invest with confidence