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Investing in a better tomorrow: could you be a Sustainable Saver? Print Version 27/01/2020

11 July, 2017

Introducing our newest Money Tribe, the Sustainable Savers...

Sustainable Savers ( People who invest in companies that both make a decent profit and do good for people and planet – be that cleaning up the oceans, tackling social injustice, or building businesses fit for a fairer economy. In short, they're the heroes of the investing world. And you could be one too.

What is a Money Tribe? A group of people with similar financial challenges, hopes or circumstances – like being self-employed or getting divorced. We help each of our 11 Money Tribes ( understand their financial priorities.

Where are you on the spectrum of Sustainable Savers?

You may be imagining a rainbow of picket line hippies, student protestors and Extinction Rebels, but you don’t have to march in the street to be a Sustainable Saver ( Most of us are actually rather beige, and prefer to make a difference from a reclined position, investment app in hand, biscuit tin close by.

Some of us are just in it for the money, really – because it makes financial sense to invest in progressive, forward-thinking companies instead of questionable relics of an outdated age.

Some of us are all about the positive impact we can have– we like to see our £50 or £50,000 grow, but also want to know how many MWh of renewable energy we’ve generated, how much we’ve shifted the gender balance at board level, how many people we’ve vaccinated against illness.

Some of us simply want to avoid causing inadvertent harm – we no longer turn a blind eye to how our pensions and savings are invested by default, which often meant supporting controversial or downright deadly companies like Big Tobacco and Guns R Us. (Besides, on a purely financial note, they’re not even worth the risk.)

Let us know where you think you fit in the comments section after this article. We're intrigued to know!

We'll take you from curious to confident

Stories and suggestions from your Money Tribe

· Hear from investors who already align their savings and values – what do they look for and do?

· Get tips from the experts on how to pick investments that match up with your goals

· Browse top 10 fund lists for tackling climate change, avoiding unethical companies, and more

Meet the Sustainable Savers (

How to get started with sustainable investing

· Start with the basics, like what ‘sustainable’ and ‘ESG’ mean, then work your way to choosing a provider

· Debunk myths around making less money, being too old to start, greenwashing and more

· Compare providers based on fees, reviews, and who puts their money where their mouth is

Read the beginner's guide (

Sustainable Shortcuts

Already have a topic in mind you want to learn more about? Choose from the list below to go straight to that page. Otherwise, why not start with some stories from your tribe ( a quick introduction (

• Start me off at the very beginning (

• Interviews with everyday investors ( (+ scroll down to ‘WHAT’S YOUR STORY’)

• Jargon-buster for financial gibberish ( (+ scroll down the page to ‘ESG WHO?’)

• Making your pension sustainable ( (+ scroll down the page to ‘SUSTAINABLE PENSIONS’)

• How to choose an investment platform ( (+ scroll down the page to ‘HELP ME CHOOSE’)

• Profits and positive impact ( (+ scroll down to ‘THE NUMBERS’)

• Am I too old for sustainable investing? I’m retired (

• How can I tell if my investments are actually having a positive impact? (

• Are sustainable funds higher risk and more volatile? (

• Does investing sustainably mean making less money? (

• Award-winning sustainable investment funds (

• Fund selector favourites: sustainable best buys (

• Top 10 funds for climate, ethics and more ( (+ scroll down to ‘WHO THE EXPERTS RATE’)