Money Valentines: Are you a no-strings lover, loyal monogamist or flexible polyamorist?

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The rules of engagement: Should you invest in things you love?

Generally speaking, it’s not a great idea to invest with your emptions. Like mixing friends and business, toothpaste and orange juice, love notes and face tattoos, some things just don’t go together.


Bad to invest in things you’re emotionally attached to

Investing should use your head not your heart. Otherwise it can be like betting on your local sports team even though they’ve never won a game – you may be a loyal supporter but you’re going to go broke.

Even if you think your investment is a sure-thing, because the object of your affections is on the up, your judgement may be clouded if its fortunes change. Like failing to accept that a relationship’s lost its zing, staying invested for too long can do damage. Instead, the safest thing to do is invest in a diverse mix of funds that’s managed by a pro.


Good to invest in things you understand

Of course, love doesn’t always play by the rules… some passions can be profitable. If you have specialist knowledge in antiques, vintage roadsters, fine wine and the like, you can buy low and sell high with a degree of confidence. And even if you only have limited insights, these days its fairly easy to turn an affinity for art into an investment opportunity online.

However, it’s probably best to stay away from things you don’t understand at all. If you can’t figure out how that new piece of tech will make money, no matter how cool it seems, you probably won’t be able to tell if its about to crash and burn either. Stay within your comfort zone.


Which type of Money Valentine are you?

Are you a no-strings lover with nothing to lose? A loyal monogamist who follows their heart? Or a flexible polyamorist who keeps their options open?


  • Uncommitted – can walk out the door at any time
  • Doesn’t risk tying their fate to anyone else
  • But can’t benefit from anyone else’s success

Most likely to have: a cash savings account or money under a mattress

Although no-strings lovers don’t run the risk of losing out if an investment fails – because they don’t have any – their savings pot only grows if they top it up themselves. (Cash interest rates are heartbreaking.)

Cash investing guide


  • Devoted to their hand-picked heartthrob
  • Grows in tandem with their partner’s fortunes
  • Risks losing it all if the relationship fails

Most likely to have: individual shares in a business that interests them

Monogamy may work when you’re sharing a 2-for-1 voucher on Valentine’s Day cocktails, but loyalty doesn’t pay in finance. All your eggs are in one basket, and that’s just asking for trouble.

Shares investing guide


• Divides their attention between multiple partners
• Rides the ups and downs of an ever-shifting group
• Trusts their luck will balance out in the long-term

Most likely to have: diverse funds from different regions and markets

Far from orgiastic mayhem, spreading your bets with financial polyamory is a wise choice. Sure, some investment flings might end in tears, but they’re just drops in an ocean of earning potential.

Funds investing guide


Happy Valentine’s Day from boring money, your financial love guru.

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