The tables below show the top 10 funds purchased in September 2018, across 6 of the main direct to consumer platforms.
Collectively this funds represent a market share close to 70% of the overall consumer market
Hargreaves Lansdown – most popular ISA funds in September – Funds are listed in alphabetical order
Interactive Investor – most bought funds in Septmeber 2018 – Shows most bought funds by interactive investor's customers.
Barclays Smart Investor – top fund purchases September 2018
Alliance Trust Savings– top fund purchases September 2018 - This list is based on the monetary value of gross purchases made by their investors during the month stated
AJ Bell Youinvest – table shows the top 10 purchased funds based on the number of deals placed by customers in the month to 23rd October 2018.
Charles Stanley Direct - The top ten fund buys (in terms of number of trades) through Charles Stanley Direct in September 2018. Listed alphabetically. Does not include regular savings.