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Most bought funds on 6 major platforms

By Mike Narouei, Content Producer at Boring Money

26 Oct, 2018

The tables below show the top 10 funds purchased in September 2018, across 6 of the main direct to consumer platforms.

The tables below show the top 10 funds purchased in September 2018, across 6 of the main direct to consumer platforms.

Collectively this funds represent a market share close to 70% of the overall consumer market.

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Footnotes

Hargreaves Lansdown – most popular ISA funds in September – Funds are listed in alphabetical order

Interactive Investor – most bought funds in September 2018 – Shows most bought funds by interactive investor's customers.

Barclays Smart Investor – top fund purchases September 2018

Alliance Trust Savings (https://www.boringmoney.co.uk/best-buys/alliance-trust-savings/)– top fund purchases September 2018 - This list is based on the monetary value of gross purchases made by their investors during the month stated

AJ Bell Youinvest (https://www.boringmoney.co.uk/best-buys/aj-bell-youinvest/) – table shows the top 10 purchased funds based on the number of deals placed by customers in the month to 23rd October 2018.

Charles Stanley Direct – The top ten fund buys (in terms of number of trades) through Charles Stanley Direct in September 2018. Listed alphabetically. Does not include regular savings.

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