We’ve had over 12,000 people look through our stocks and shares ISA Best Buys over the past two weeks, spending an average of two minutes checking out the table. It’s currently the most popular page of the site. Of those with a meaningful number of reviews, Charles Stanley still tops the board.
Based on early testing on ad words (with a very small spend!) our audience is attracted by the mixture of user feedback and the independent views of Boring Money. Surprisingly they don’t seem to care that we don’t make money from click-throughs – our whiter-than-white approach isn’t the main draw. Maybe the prevalent comparison site model is just the accepted way of doing business? Interest peaks during commuter times, with most of our viewers viewing on a mobile.
Charles Stanley Direct remains at the top of our leader board this month, with 87% of reviewers recommending them, followed by AJ Bell, Hargreaves Lansdown and Nutmeg (of those with 20+ reviews).