☰ My Favourites
×

Register or Login to save your list

What are people investing in? Best-selling funds of September 2020

popular funds 2020.png (1)

Best-selling funds in September 2020

We asked some of the biggest online investing platforms in the UK - AJ Bell Youinvest, Fidelity, Hargreaves Lansdown, and Interactive Investor - what their customers had been up to in September. 

 

Top 10 funds from AJ Bell

Most popular investment funds bought through AJ Bell in September 2020.

  1. Fundsmith Equity I Acc
  2. VT AJ Bell Adventurous I Acc
  3. VT AJ Bell Moderately Adv I Acc
  4. VT AJ Bell Balanced I Acc
  5. VT AJ Bell Global Growth I Acc
  6. Baillie Gifford American B Acc
  7. Vanguard LifeStrategy 80% Equity A Acc
  8. Vanguard LifeStrategy 100% Equity A Acc
  9. Fidelity Index World P Acc
  10. Baillie Gifford Positive Change B Acc

 

Top 10 funds from Fidelity

Most popular investment funds bought through Fidelity in September 2020, based on net sales.

  1. Rathbones Global Opportunities Fund
  2. Baillie Gifford American Fund
  3. Baillie Gifford Positive Change Fund
  4. Fidelity Global Special Situations Fund
  5. Fidelity Index World Fund
  6. Fidelity American Special Situations Fund
  7. Baillie Gifford Pacific Fund
  8. Baillie Gifford European Fund
  9. BlackRock Continental European Fund
  10. Baillie Gifford Long Term Global Growth Fund

Top 10 funds from Hargreaves Lansdown

Most popular investment funds bought through Hargreaves Lansdown in September 2020.

(In alphabetical order.)

 

Top 10 funds from Interactive Investor

Most popular investment funds bought through Interactive Investor in September 2020.

  1. Fundsmith Equity
  2. Baillie Gifford American
  3. Baillie Gifford Positive Change
  4. Vanguard LifeStrategy 80% Equity
  5. Baillie Gifford Global Discovery
  6. Baillie Gifford Long Term Global Growth
  7. Baillie Gifford Managed
  8. Vanguard LifeStrategy 60% Equity
  9. LF Blue Whale Growth
  10. Rathbone Global Opportunities

 

The Common Denominators

If we merge these lists, when we look at how customers of these platforms voted with their feet in September 2020, the most popular funds were:

(In alphabetical order.)

  • Baillie Gifford American *
  • Baillie Gifford Long Term Global Growth
  • Baillie Gifford Positive Change *
  • Fundsmith Equity
  • Rathbones Global Opportunities

* indicates presence in the Top 10 list across all platforms

Data correct as at 1 October 2020; information sourced directly from the platforms.

 

Emma Wall, Head of Investment Analysis at Hargreaves Lansdown, said regarding investment themes this month: 

Three key themes emerge from the list of most bought funds this month; growth, doing good, and capital preservation. These three themes speak to investors’ priorities over the last year. Number one, as growth stocks such as tech companies have charged ahead, delivering great performance, so investors have followed – seen here as flows into Baillie Gifford American, Fundsmith Equity and Blue Whale Growth. Investors should be mindful that a resilient portfolio is a well-diversified one, and they should hold value-tilted funds alongside those which are invested in growth companies.

Number two, ethical and ESG investments have become increasingly popular as social and regulatory pressures have encouraged us to ask whether our investments do good as much as do they do well – as represented on the list by Baillie Gifford Positive Change. And number three, the increased volatility caused by coronavirus has focused the mind on investments such as Troy Trojan which prioritise protecting your money in a downturn as much as chasing a market rally.

What sort of Sustainable Saver am I?

Sustainable Savers

Take our one-minute quiz and discover which of our 6 Sustainable Savers you are. Eco Warrior? No Nasties? Pure Returns?

Take the quiz

popular funds 2020.png (1)

What are people investing in? Best-selling funds of August 2020

Where are people putting their money since the stock market crash? Top funds from the big providers

Best-selling funds of August 2020 - What did people invest in?

Index Funds 2.jpg

Index Funds Explained

Index fund is a fancy name for a simple idea. They go by a number of fancy names, in fact – passive, exchange traded funds (ETFs), trackers. At heart, they all do the same thing: instead of some pointy-headed person picking the shares that go into the fund, they simply replicate an index.

Index Funds Explained

Get money musings every Friday

Join the thousands of people who get our weekly musings on money, great products, top tips and a dollop of opinion. 

Sign up to Holly's Blog

Comments

No Comments Yet

Leave Comment

Related Questions

Got a Question?

Sign up for Holly's blog

Stay up to date

Our free weekly blog with Holly's
no-nonsense opinions, tips & food for thought.
If you change your mind, you can unsubscribe at any time. We'll never share your details and you can unsubscribe any time.