Customer leaderboard September 2018

11 July, 2017

What is value? This has been the question of the moment at Boring Money HQ as we are delving deeper into what quantifies something as subjective as value.

We often refer to ourselves as the financial lovechild of Which and TripAdvisor, and this is best exemplified in our Customer Leaderboard.

Investment ProviderRecommended By YouTotal ReviewsChange (https://www.boringmoney.co.uk/best-buys/true-potential-investor/)94% recommend34 reviews (https://www.boringmoney.co.uk/best-buys/wealthify/)91% recommend33 reviews (https://www.boringmoney.co.uk/best-buys/nutmeg/)87% recommend82 reviews (https://www.boringmoney.co.uk/best-buys/hargreaves-lansdown/)80% recommend335 reviews (https://www.boringmoney.co.uk/best-buys/charles-stanley-direct/)76% recommend56 reviews (https://www.boringmoney.co.uk/best-buys/moneyfarm/)71% recommend36 reviews (https://www.boringmoney.co.uk/best-buys/aj-bell-youinvest/)65% recommend105 reviews (https://www.boringmoney.co.uk/best-buys/alliance-trust-savings/)63% recommend59 reviews (https://www.boringmoney.co.uk/best-buys/interactive-investor/)61% recommend72 reviews (https://www.boringmoney.co.uk/best-buys/fidelity/)47% recommend110 reviews

Our readers want to know what we think. They value an expert and, importantly, an independent view. However, they also place significant value in the reviews we collate from customers. In this way, buying an ISA is no different to buying any consumer product.

We know from talking to customers that not everyone is looking for the same thing in a provider. Some want low cost, but even low cost is different for someone with £10,000 to invest compared to someone with £100,000 - and those numbers seem alien for the potential consumer looking to start with less than £100.

This quarter's leaderboard shows the top 10 platforms which have been recommended by customers over the 12 months to September 2018.

Nutmeg (https://www.boringmoney.co.uk/best-buys/nutmeg/) continues to offer simple, inclusive options that customers love, that sees them occupying the third spot.

On the back of achieving one of our coveted best buy badges, Wealthify (https://www.boringmoney.co.uk/best-buys/wealthify/) features on our leaderboard in second place. Will their venture into ethical investing lead to more customers spreading the word?

Claiming the top spot, recommended by 94% of their customers is True Potential Investor (https://www.boringmoney.co.uk/best-buys/true-potential-investor/).

If you are looking for an independent in-depth opinion and analysis on an online investing provider, want to see customer reviews on a platform or robo, or maybe just want to know the providers who meet your requirements, then visit our Best Buys (https://www.boringmoney.co.uk/best-buys/all-providers/) page.

*Leaderboard of the top 10 providers’ recommend scores in the 12 months to September 2018. Only includes providers with more than 20 reviews during this period. The change represents the difference in the customer recommend score in comparison to the 12 months to June 2018.