Sustainable saving is a long way from being one-size-fits-all. Some people seek out investments with the biggest positive environmental impacts. Others simply want to know they're not funding wars or lining the pockets of dodgy CEOs. 

Eco Warriors are a force for change in the natural world. Armed with their savings and their conscience, they invest in green companies and tackle environmental issues like the climate crisis, carbon neutrality and renewable energy. All while aiming to grow their savings too.

• 1.8 million savers and investors in the UK
• Mostly younger (25-34)
• More women than men

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences. 

The Eco Warriors funds:

• Feature in Sustainable Investment – Environmental Sector Overall category: these are non-diversified funds that invest in environmentally-oriented industries, such as renewable energy or water.
• Are broadly available to retail investors through mainstream platforms  
• Have an overall Morningstar rating of 4 or 5 stars (out of 5)
• Have an High and Above Average Morningstar Sustainability Rating
• Have a Carbon Risk Score of under 10

Fund List

• Pictet SmartCity 
• Pictet - Global Environmental Opportunities 
• Threadneedle UK Sustainable Equity
• Impax Environmental Leaders
• Lyxor New Energy

Future Focus savers are champions of positive change. They know investments have the power to help people in society, improve the environment, build better businesses. And although they still aim to grow their savings, they put impact first, returns second. For their family, their world, their future.

• 3.2 million savers and investors in the UK
• Highest proportion of 18-24 yrs old
• More women than men

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

The Future Focus funds:

• Are broadly available to retail investors through mainstream platforms
• Have a High Morningstar Sustainability Rating
• Have an overall Morningstar rating of 5 stars (out of 5)
• Are in the top 2 performance quartiles over 1,3 and 5 years
• Have a Carbon Risk Score of under 6

Fund List

• iShares MSCI Europe SRI ETF
• Janus Henderson Global Responsible Managed 
• Liontrust Sustainable Future Europe Growth
• Schroder International Selection Fund Global Sustainable Growth
• iShares MSCI world SRI ETF
• iShares MSCI USA SRI ETF

Moderate Greens invest to prepare for their own financial futures, but know their investments can do more. So they welcome opportunities to have a positive impact while they save, especially if it’s good for the environment. After all, we make the world we leave for our kids and family.

• 9 million savers and investors in the UK
• All ages
• Fairly even gender split

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

The Moderate Greens funds:

• Are broadly available to retail investors through mainstream platforms  
• Have a High Morningstar Sustainability Rating
• Are in the top 2 performance quartiles over 1 and 3 years
• Have an overall Morningstar rating of 3, 4 or 5 stars (out of 5)
• Have a Carbon Risk Score of under 7

Fund List

• Aberdeen Standard Investments Global Ethical Equity
• Liontrust Sustainable Future Cautious Managed
• Schroder International Selection Fund Global Sustainable Growth
• BMO Responsible Global Equity
• Liontrust Sustainable Future Managed
• Janus Henderson Global Responsible Managed
• UBS MSCI United Kingdom IMI Socially Responsible ETF
• Aberdeen Standard Investments Europe ex UK Ethical Equity
• Janus Henderson UK Responsible Income

Diligent Savers see sustainable investments as ones that are likely to stand the test of time. Investments in companies that do better, think forward, don’t get caught up in scandalous headlines and don’t have power-hungry CEOs. It’s a case of supporting the respectable and losing the wild cards.

• 4.6 million savers and investors in the UK
• Mostly older (55 and over)
• Fairly even gender split

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

The Diligent Savers funds:

• Are broadly available to retail investors through mainstream platforms  
• Have a High or Above Average Morningstar Sustainability Rating
• Have an overall Morningstar rating of 5 stars (out of 5)
• Are in the top 2 performance quartiles over 3 years

Fund List

• Liontrust Sustainable Future Managed
• Liontrust Sustainable Future Cautious Managed
• Liontrust Sustainable Future Defensive Managed
• iShares MSCI world SRI ETF
• Xtrackers MSCI world ESG ETF
• Stewart Investors Indian Subcontinent Sustainability
• Stewart Investors Asia Pacific Sustainability

No Nasties savers say enough is enough. They don’t want to be involved in the profits if an investment causes harm, so ‘sin stocks’ such as tobacco or weapons have no place in their portfolios. With these excluded, No Nasties savers can grow their savings with peace of mind.

• 2.7 million savers and investors in the UK
• Mixed ages (35 and over)
• Mostly women

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

The No Nasties funds:

• Are broadly available to retail investors through mainstream platforms  
• Have a High Morningstar Sustainability Rating
• Have an overall Morningstar rating of 5 stars (out of 5)
• Are in the top 2 performance quartiles over 1 year and 3 years
• Have a Carbon Risk Score of under 7
• Exclude alcohol, tobacco, small arms, gambling, controversial weapons, adult entertainment

Fund List

• Liontrust Sustainable Future Managed
• Liontrust Sustainable Future Managed Growth
• iShares MSCI USA SRI ETF
• Schroder ISF Global Sustainable Growth
• Liontrust Sustainable Future Europe Growth
• Janus Henderson Global Responsible Managed
• iShares MSCI Europe SRI ETF
• Janus Henderson UK Responsible Income
• Janus Henderson Global Sustainable Equity

Pure Returns is the name of the game here. It’s all about growing your savings as much as possible, without much concern for what you’re invested in. However, that doesn’t have to mean ruling out sustainable investments – which often outperform their non-sustainable counterparts.

• 7.6 million savers and investors in the UK
• Mostly older (55 and over)
• Mostly men

  More than half…

   ✓  Recycle

   ✓  Reduce food waste

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

The Pure Returns funds:

• Are broadly available to retail investors through mainstream platforms
• Have a Morningstar Sustainability Rating not lower than Average
• Have an overall Morningstar rating of 5 stars (out of 5)
• Are in the top 2 performance quartiles over 1,3 and 5 years
• Over 10% returns over the last 3 years

Fund List

• Liontrust Sustainable Future Managed Growth
• Liontrust Sustainable Future Managed
• Premier Miton Ethical
• Liontrust Sustainable Future Europe Growth
• Carmignac Portfolio Emergents
• Schroder International Selection Fund Global Sustainable Growth