Which type of Sustainable Saver are you?

Sustainable saving is a long way from being one-size-fits-all. Some people seek out investments with the biggest positive environmental impacts. Others simply want to know they're not funding wars or lining the pockets of dodgy CEOs. 

Eco Warriors are a force for change in the natural world. Armed with their savings and their conscience, they invest in green companies and tackle environmental issues like the climate crisis, carbon neutrality and renewable energy. All while aiming to grow their savings too.

  • 1.8 million savers and investors in the UK
  • Mostly younger (25-34)
  • More women than men

More than half…

  Recycle

  Limit single use plastic

  Reduce food waste

  Shop locally

More than a third…

  Cut down on meat

  Buy from sustainable brands

  Shop second hand

  Cut down travel carbon

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences. 

 

The Eco Warriors funds:

  • Feature in Sustainable Investment – Environmental Sector Overall category: these are non-diversified funds that invest in environmentally-oriented industries, such as renewable energy or water.
  • Are broadly available to retail investors through mainstream platforms  
  • Have an overall Morningstar rating of 4 or 5 stars (out of 5)
  • Have an High and Above Average Morningstar Sustainability Rating
  • Have a Carbon Risk Score of under 10

 

Fund List

 

Future Focus savers are champions of positive change. They know investments have the power to help people in society, improve the environment, build better businesses. And although they still aim to grow their savings, they put impact first, returns second. For their family, their world, their future.

  • 3.2 million savers and investors in the UK
  • Highest proportion of 18-24 yrs old
  • More women than men

More than half…

  Recycle

  Limit single use plastic

  Reduce food waste

 

More than a third…

  Shop locally

  Buy from sustainable brands

  Limit air travel

  Cut down on meat

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

 

The Future Focus funds:

  • Are broadly available to retail investors through mainstream platforms
  • Have a High Morningstar Sustainability Rating
  • Have an overall Morningstar rating of 5 stars (out of 5)
  • Are in the top 2 performance quartiles over 1,3 and 5 years
  • Have a Carbon Risk Score of under 6

 

Fund List

Moderate Greens invest to prepare for their own financial futures, but know their investments can do more. So they welcome opportunities to have a positive impact while they save, especially if it’s good for the environment. After all, we make the world we leave for our kids and family.

  • 9 million savers and investors in the UK
  • All ages
  • Fairly even gender split

More than half…

✓ Recycle

✓ Reduce food waste

✓ Shop locally

✓ Limit single use plastic

 

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

 

The Moderate Greens funds:

  • Are broadly available to retail investors through mainstream platforms  
  • Have a High Morningstar Sustainability Rating
  • Are in the top 2 performance quartiles over 1 and 3 years
  • Have an overall Morningstar rating of 3, 4 or 5 stars (out of 5)
  • Have a Carbon Risk Score of under 7

 

Fund List

 

Diligent Savers see sustainable investments as ones that are likely to stand the test of time. Investments in companies that do better, think forward, don’t get caught up in scandalous headlines and don’t have power-hungry CEOs. It’s a case of supporting the respectable and losing the wild cards.

  • 4.6 million savers and investors in the UK
  • Mostly older (55 and over)
  • Fairly even gender split

More than half…

✓ Recycle

✓ Reduce food waste

✓ Shop locally

More than a third…

✓ Limit single use plastic

 

 

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

 

The Diligent Savers funds:

  • Are broadly available to retail investors through mainstream platforms  
  • Have a High or Above Average Morningstar Sustainability Rating
  • Have an overall Morningstar rating of 5 stars (out of 5)
  • Are in the top 2 performance quartiles over 3 years

 

Fund List

 

No Nasties savers say enough is enough. They don’t want to be involved in the profits if an investment causes harm, so ‘sin stocks’ such as tobacco or weapons have no place in their portfolios. With these excluded, No Nasties savers can grow their savings with peace of mind.

  • 2.7 million savers and investors in the UK
  • Mixed ages (35 and over)
  • Mostly women

More than half…

  Recycle

  Reduce food waste

  Limit single use plastic

  Shop locally

More than a third…

  Limit air travel

 

 

 

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

 

The No Nasties funds:

  • Are broadly available to retail investors through mainstream platforms  
  • Have a High Morningstar Sustainability Rating
  • Have an overall Morningstar rating of 5 stars (out of 5)
  • Are in the top 2 performance quartiles over 1 year and 3 years
  • Have a Carbon Risk Score of under 7
  • Exclude alcohol, tobacco, small arms, gambling, controversial weapons, adult entertainment

 

Fund List

 

Pure Returns is the name of the game here. It’s all about growing your savings as much as possible, without much concern for what you’re invested in. However, that doesn’t have to mean ruling out sustainable investments – which often outperform their non-sustainable counterparts.

  • 7.6 million savers and investors in the UK
  • Mostly older (55 and over)
  • Mostly men

  More than half…

   ✓  Recycle

   ✓  Reduce food waste

Funds suggested by Morningstar

We work with global research firm Morningstar who supply us with data every three months. We then map the funds to each type of investor and their stated preferences.

 

The Pure Returns funds:

  • Are broadly available to retail investors through mainstream platforms
  • Have a Morningstar Sustainability Rating not lower than Average
  • Have an overall Morningstar rating of 5 stars (out of 5)
  • Are in the top 2 performance quartiles over 1,3 and 5 years
  • Over 10% returns over the last 3 years

 

Fund List

 

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