Robo Adviser


The Basics

What is a Robo Adviser?

A robo-adviser is simply an online investment service which typically asks you about 10-15 simple questions and then allocates you to a suitable basket of investments. And manages these for you on an ongoing basis. The big plus for less confident investors is that you don't have to pick all the individual investments – they do it for you. Simples! 

Still relatively new in the UK, the major emerging brands hit £2 billion of assets in March 2018. It's still a small and growing market and many of the players are new and unfamiliar brands. But hold onto your hats – lots of the Big Boy Banks such as HSBC and Santander are entering the robo ring this year. 

In a nutshell

• All-in fees are almost always under 1% – so fair value
• The sites are usually user-friendly and easy enough to navigate on mobile
• Typically choose from between 5 and 10 investment portfolios
• These are built to range from very mild to super spicy in terms of investments

Is It Right For Me?

Good if you ...

  • Have a timeframe of 5 years+
  • Are fed up with low interest rates
  • Don’t want to lock money into pensions

Not Good if you ...

  • You need to access the money soon
  • Have credit card debt to pay off
  • Will faint if markets have a bad year

People like you ...


The average age of a robo adviser customer

The Numbers

The Benefits

• One the easiest ways to access the stock market

• Ready-made investment choices allow you to benefit from diversification

• All-in costs should be less than about 1% a year

• Offer easy ways of assessing your comfortable 'risk level'

The Detail

Guide to Robo Advisers

A robo-adviser is simply an online investment service which asks you about 10-15 simple questions and then puts you into a suitable basket of investments. And manages this pool of assets for you on an ongoing basis. You don’t have to choose the ingredients – this is all done for you.

Once online you will either self-select a ‘risk profile’ or go through a series of simple questions which will allocate you to a risk profile. In the same way that a curry menu uses 1 – 3 chillies to show you how spicy your meal will be, the investment world will usually grade you between a 1-5 when it comes to how spicy your investment mix should be.

Starting with Cautious moving up through Balanced and onwards to Aggressive. Cautious portfolios will behave the most like cash but also carry some investment risk. That £100 could turn into £110 or maybe £90 over say 3 years. The Aggressive one could turn into £140. Or maybe £60. No pain no gain but over the longer-term the more sense it makes to be in something more volatile as the upside is better. 

The longer your investment horizon, the more likely it is that you can ride out the choppy nature of the more aggressive portfolios. Although they are called robo advisers, be careful about how much advice you are getting. Not all of them have people on the end of phones who can help you through the process and guide you and offer up suggested paths of action. The benefit of going to what the regulator sees as an ‘adviser’ is that you have recourse for some poor decisions made. With the DIY brigade it’s up to you. Robo advisers are a great addition to the landscape but they are not a like-for-like substitute for an experienced financial adviser today. They’ll help you assemble a portfolio of assets and help manage them on an ongoing basis. But they won’t give you full financial advice and manage the whole bigger financial picture of your life.

How much might I make?

The million dollar question. It depends on what happens in the global stock markets. And how spicy your portfolio is.

As a guide, over the 12 months to Sep 2018, the mildest, most cash-like portfolios returned an average of 0.7%; the medium risk portfolios returned an average of 4.3% and the higher risk portfolios 7.1%. 

If you had invested in the FTSE100 (in a tracker fund) by comparison the returns would have been 6.1%. The leading easy access cash ISAs would have paid you 1.2%. 

These numbers are all after costs. 

Returns aren't like cash – we don't have a crystal ball. There will be some years where it goes backwards. And some years when they jump. Have a look at our Best Buys product cards for more performance details.

If you'd like to read more, check out the robo 'Learn Path' for individual performance. 

If you want to hear from other people who have opened accounts with these guys please visit www.boringmoney.co.uk/best-buys/

What do 12-month returns look like?

Boring Money analysed robo adviser returns up to 30th September 2018 from 9 of the major players; evestor, IG’s Smart Portfolios, Netwealth, Nutmeg, Moneyfarm, Scalable Capital, True Potential Investor, Wealthify, and Wealthsimple. Collectively they represent over 80% of UK robo-adviser assets.

Here`s how they did with a £5000 investment over this timeframe, if we look at the higher risk portfolios. Full details can be found here.



Help me choose


Our Best Buys page on the Boring Money website will show you who we rate and why. We also segment the providers according to who is the most helpful for less experienced and less confident investors.

According to the user vote, the ones you are most likely to recommend as at October 2018 are PensionBee, Wealthsimple, True Potential then Wealthify. 



If you have a bit more to start with and fancy a bit of the private banking treatment from £10,000, Investec Click and Invest is worth a look and took Most Impactful Newcomer Award at our 2018 Consumer Investment Awards co-hosted with The Telegraph in June. 

We currently have no customer reviews for this provider so are all ears - please do let us know what you think if you have an account!

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