Meet the team

Holly Mackay


Holly Mackay has been working in investment markets since 1998. She read Modern Languages at Oxford, with a special focus on Medieval French which was deeply interesting and arguably utterly useless. From 1998 – 2007, she worked in both Australia and the UK, for Big Global Investment Firms with Increasingly Important-Sounding Titles.

Likes: time with her kids, red shoes, the sea, surfing, India and wine (not Indian wine)

Dislikes: pompous bores,  broken technology, laziness, the tube

Least boring thing: Holly was in a stand-up comedy show at the Edinburgh Festival ages ago with people who are now much more famous than she is!

Contact Holly


Jim Adams

Head of Research

Jim has been working in various types of research for close to 20 years.

He has worked across a wide variety of sectors including banking, insurance, technology and government.

Most recently Jim has been benchmarking banks, insurers and others against each other.

Likes: Numbers, lots of tea, nice wine, time with family and friends

Dislikes: Quiche, bad graphs, being ill, people who don’t remove their rucksacks on the tube

Least boring thing: Jim once took advantage of talented teammates to win a TV quiz show

Contact Jim

Georgina Clarke

Director of Research Projects & Business Development

Georgina has spent 20 years working in market research agencies, focusing on financial services. She has conducted a range of quantitative and qualitative projects with many different financial organisations, including the FCA and the Money and Pensions Service. Georgina is passionate about creative research approaches that help engage consumers and enable us to understand what they need. She is a Certified Member of the Market Research Society.

Likes: a G&T, Call the Midwife, the countryside, trampolining.

Dislikes: Clutter, people who don’t shower daily, incorrect apostrophes.

Least boring thing: Georgina did a 3 hour Zumbathon with her daughter (aged 3 at the time) on her back.

Contact Georgina

Jess Galletley

Senior Research Analyst

Jess began her research career after studying Anthropology at the LSE, learning about all the weird and wonderful aspects of human culture.

Prior to Boring Money, she worked in Insight & Strategy at a Welsh building society, and more recently at a global market research firm writing reports across a range of consumer financial services markets.

Likes: 80s music, documentaries on ancient Egypt, painting trees, birds, and all things food

Dislikes: Bad weather, being late, squirrels stealing from bird feeders

Least boring thing: Jess alternated between playing second row and prop for her university and local rugby team back home.

Contact Jess

Sam Richardson

Data Analyst

Sam graduated from York University in 2016 with an integrated Master’s degree in Environmental Geography. He has previously worked as a data analyst in marketing and utilities industries, providing analysis and insight for senior leadership and stakeholders. 

Likes: Food, gym, David Attenborough, the environment, horror films and people on public transport who are happy to chat

Dislikes: Slow walkers, rude people and overcrowded areas (hence why Sam lives and works in London!)

Least boring thing: Sam ran the London Marathon in April 2019 for the mental health charity 'Mind'.

Contact Sam

Mahdi Shabir

Research Analyst

Mahdi graduated from SOAS University of London in 2019 with a first class bachelor’s degree in Economics & Arabic. He has begun his career as a Research Analyst at Boring Money, where he participates in quantitative research – analysing and tracking investment platform performance – as well as qualitative research, such as contributing to research projects by conducting participant interviews.

Likes: Lime-filled white chocolate lindt, Lebron James and Lord of the Rings. 

Dislikes: Taking Ls, long lines and Liverpool's recent success.

Least boring thing: Mahdi has been blessed with the opportunity to successfully complete ‘the walk of the free’ twice.

Contact Mahdi

Events    |    Client Relationships    |    Business Development

Janine Menasakanian

Director of Key Accounts

Janine joined Boring Money to work with Asset Managers and Life & Pensions Providers, to help with regulatory projects. At Legal & General Investment Management, Janine was responsible for the Personal Investing distribution strategy, to encourage younger clients and women to invest. Previous to this, Janine worked at a number of large financial institutions such as Vanguard and MetLife.

Janine graduated holds a Bachelor of Social Science in International Studies and French, as well as a Masters in History.

Likes: Travelling (anywhere) and Asian street food.

Dislikes: Expensive coffee (why?) and people coughing in my face on the underground.

Least boring thing: Very dexterous with my feet, I can write, pick things up and open jars!

Contact Janine

Marketing    |    Content

Mikhail Ismail

Head of Client and Content Projects

Mikhail started out as an investment analyst before crossing over to marketing and comms for asset managers and investment solutions providers.

During his post grad he worked as a project manager for start ups in media production before returning to financial services.

He oversees client content production, comms, and web content at Boring Money.

Likes: Sarcasm

Dislikes: Sarcasm

Least boring thing: During a prolonged stint as child stunt performer, Mikhail found a niche playing fantasy creatures and feral children. 

Contact Mikhail

Jamie Ovens

Content & Community Manager

A creative who cares, Jamie always finds a way to give the people more!

As a Dementia Care Assistant he painted murals and wrote cheeky poems.

As a Newspaper Editor he organised workshops and started a society.

And now, after years as a Copywriter, he’s helping Joe Public and Mr Moneybags become firm friends. Power to the people!

Likes: Drag queens, dogs and David Bowie.

Dislikes: Rude people, dull writing and tea without sugar.

Least boring thing: Can make you practically anything out of papier-mâché…

Contact Jamie

Operations    |    Tech

Matthew Jacobs


Matt started work at BT developing applications to locate telephone cables over 20 years ago. The excitement was too much so he moved into digital/web development and have worked for a variety of different brands from Sainsbury's to Nike, as both a developer, and in more recent years, a manager of developers.

Technology doesn’t have to be difficult. Matt's a pragmatist and just like to get things done.

Likes: Football (West Ham), 80’s action movies, My mad Schnauzer (Barney), Good coffee

Dislikes: Bad coffee, The only way is Essex – in fact all Z list celebrity, real life programs, The Tube

Least boring thing: My boys and my dog

Contact Matt


CFO (Chief Feline Officer) 

Chief Feline Officer Mog joined Boring Money after a short career at the North London Cats Rescue Centre in Archway.

She has ideas above her station and has been known to refuse Ocado free-range chicken. As well as having an c-attitude problem, she tends to sleep through important meetings and yawn at our videos. She is currently in a disciplinary process although proving rather hard to fire.

Likes: Baked beans, Magnums, shrews, pensions

Dislikes: Baths, dogs, Whiskers cat food.

Least boring thing: She staged a failed coup against Grumpy Cat.

Contact Mog

Sign up for Holly's blog

Stay up to date

Our free weekly blog with Holly's
no-nonsense opinions, tips & food for thought.
If you change your mind, you can unsubscribe at any time. We'll never share your details and you can unsubscribe any time.