Meet the team


Here they are in glorious technicolour. (Most of) The Boring Money team. Against a suitably fashionable wall in London's Shoreditch.

The team today includes:

Alex Jones - Head of Market Research 
Carmel Dickinson - Head of Sales & Industry Relations
Emma Wakeham - Office Manager
Georgie Frost - Broadcast journalist
Holly Mackay - CEO
Ian Hall - Head of Digital
Kate Namukasa - Research Associate
Mog Mackay - CFO
Richard Bradley - Head of Data



Holly Mackay

Holly Mackay - CEO

Holly Mackay has been working in investment markets since 1998. She read Modern Languages at Oxford, with a special focus on Medieval French which was deeply interesting and arguably utterly useless. From 1998 – 2007, she worked in both Australia and the UK, for Big Global Investment Firms with Increasingly Important-Sounding Titles.

Likes: time with her kids, red shoes, the sea, surfing, India and wine (not Indian wine)

Dislikes: pompous bores,  broken technology, laziness, the tube

Least boring thing: Holly was in a stand-up comedy show at the Edinburgh Festival ages ago with people who are now much more famous than she is!

Contact Holly


Carmel Dickinson - Head of Sales & Industry Relations

Carmel has worked in advertising and marketing for 11 years. After 5 years at Money Marketing she joined Holly at The Platforum as Head of Commercial. From here she went to News UK to commercially run The Times and Sunday Times financial sections (winning Sales Person of the Year 2015) followed by a brief stint at Guardian Labs. But she was wooed back to join Holly again at Boring Money in Jan 2016 to spread of the word of Boring Money to the financial industry and how they can work with us through content marketing, events and research.

Likes: French bulldogs, live music in a field and a good Scotch Egg.

Dislikes: Baked Beans, Talent shows on TV and bad manners.

Least boring thing:

Contact Carmel


Richard Bradley - Head of Data

Richard started out at Holly’s previous business, The Platforum, in 2011, where he looked at how advisers and consumers deal with investments. Following that, he spent 18 months conducting financial services market research at international media agency Fundamental Media, before joining Boring Money in January 2017.

With a penchant for numbers, he spends most of his time analysing what investment providers are up to and keeping tabs on what they cost.

Likes: gin and tonic, cooking, remote holidays

Dislikes: bad grammar, crowds, shopping

Least boring thing: makes a mean gin and tonic muffin

Contact Richard


Alex Jones - Head of Market Research

Alex started adult life up t’North as an economic and social researcher before moving South and into commercial market research. He has undertaken consumer-focused quantitative and qualitative projects for some of the world’s leading finance, communications and technology brands – from global tracking studies to consumer ethnography and has had articles published by the Market Research Society.

Likes: Bananagrams, Ferris Bueller and tropical house music

Dislikes: Milky tea, horror films and the cost of renting in South London!

Least boring thing: Amateur potter specialising in wonky bowls

Contact Alex


Ian Hall - Head of Digital Marketing

Ian has spent the last 10 years working in digital marketing in a variety of sectors from travel to education and in the last few years, financial services. He plans and executes our marketing campaigns with help from Emily and can often be found geeking out inside Google Analytics.

Likes: Notting Hill, German Cars, Fender Guitars

Dislikes:  Lateness, traffic, London house prices!

Least boring Thing:  Open mic Weds in Camden Town

Contact Ian


Kate Namukasa - Research Associate

Kate recently graduated with a masters in Social and Organisational Psychology. If she’s not busy helping Alex with research, she’s having a good read on personal finance and behaviour. With eight years of consumer-facing roles she adds helpful insight into what consumers really want.

Likes: everything with cheese, food and more food

Dislikes: wet tissues, melon and western movies

Least boring thing: staying up for 48 hours and ending up in France!

Contact Kate


Emma Wakeham - Office Manager

Emma has worked all over the world across many industries, delivering systems, processes and products to make everyone’s lives a little easier! Emma joined Boring Money in June 2017 as Office Manager as well as Holly’s PA, with the aim to keep everyone on their boring toes and make sure Boring Money deliver everything we have promised and more.

Likes: travel, gin & tonics and Sunday mornings

Dislikes: mushrooms, ignorance and Sunday mornings after too many gin & tonics

Least boring thing: Spent a year driving a motorbike around South East Asia, and only crashed it once!

Contact Emma


Georgie Frost - Broadcast Journalist

Georgie is a multi-award winning journalist and broadcaster, who began her career in sport before moving to finance in 2014. Georgie's attitude to money is that it affects everyone, so we should talk about it in a way that excludes no one, no matter their level of financial knowledge. She joined Boring Money in July 2017 to help us talk directly to consumers and make more engaging content for them to read, watch and listen to. 

Likes: TED talks, books, coffee, brussel sprouts, random conversations with strangers!

Dislikes: Twitter trolls, white chocolate, and loud eating!

Least boring thing: Pretty much everything I do in that brilliant thing I call my job!


Mog - Chief Feline Officer 

Chief Feline Officer Mog joined Boring Money after a short career at the North London Cats Rescue Centre in Archway. She has ideas above her station and has been known to refuse Ocado free-range chicken. As well as having an c-attitude problem, she tends to sleep through important meetings and yawn at our videos. She is currently in a disciplinary process although proving rather hard to fire.

Likes: Baked beans, Magnums, shrews, pensions

Dislikes: Baths, dogs, Whiskers cat food.

Least boring thing: She staged a failed coup against Grumpy Cat.

Contact Mog