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Our table for ISAs & Investment Accounts 

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We love customer reviews because it’s the only way we can check the user experience across a meaningful sample of independent people. We collect all of your reviews and use them to calculate the overall “You Say” score for each provider. We also use this customer rating in our analysis, to make sure we’re not rewarding companies which look good online but fail to deliver in practice. Finally we use the aggregated data in our research and consultancy with providers, so we can tell them what customers love or hate and help them to improve.

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Have a look at the indicative costs per provider (for ISAs), based on how much YOU have to invest.

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Add in pensions, see detailed assumptions and tweak to match your behaviour – visit the Charges Calculator pages to tweak account and trading settings

Costs in blue are platform fees – admin only

Costs in black are 'robo adviser' fees – all inclusive

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Product Comparison

 
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We Say
Recommended by you
In a nutshell
Cost

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BestBuy

Provider

Ratings

We Say

You Say

Recommended by you

Cost

A 'robo' adviser offers up ready-made portfolios and so costs include both admin and investment charges

A platform is for those who prefer to pick their own investments – the costs will look cheaper here as we only include the admin charges – the investment fees depend on what you pick!

In a nutshell

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Best Buy 2021
AJ Bell

We Say

You Say
77% Based on 199 reviews
£ £ £
  • Low cost
  • Strong on pensions
  • Good research and content
 Info Visit
Best Buy 2021

We Say

You Say
63% Based on 235 reviews
£ £ £
  • Big, secure company
  • Good phone support
  • Recently improved website
 Info Visit
Best Buy 2021

We Say

You Say
92% Based on 356 reviews
£ £ £
  • Brings pensions together
  • Nice digital service
  • Limited investment
 Info Visit
Best Buy 2021

We Say

You Say
86% Based on 86 reviews
£ £ £
  • Low cost
  • No access to shares
  • Straightforward investments
 Info Visit
Best Buy 2021

We Say

You Say
77% Based on 567 reviews
£ £ £
  • Excellent service
  • Established company
  • Too pricey for larger portfolios
 Info Visit

We Say

You Say
52% Based on 46 reviews
£ £ £
  • Big, trusted company
  • Simple pre-packaged options
  • Bland but safe
 Info Visit

We Say

You Say
92% Based on 12 reviews
£ £ £
  • Share dealing is available
  • 'Ready made' options too
  • Low cost
 Info Visit

We Say

You Say
73% Based on 208 reviews
£ £ £
  • Low cost for large portfolios
  • Wide range of investments
  • Good for share dealing
 Info Visit

We Say

You Say
83% Based on 150 reviews
£ £ £
  • Really easy to use
  • Pre-packaged investments
  • The most established 'robo'
 Info Visit

We Say

You Say
88% Based on 58 reviews
£ £ £
  • Really easy to use
  • Great website & design
  • No complicated jargon
 Info Visit

We Say

You Say
77% Based on 31 reviews
£ £ £
  • Cheap option, particularly for larger portfolios
  • Lack of guidance and help
  • Website is functional but outdated
 Info Visit

We Say

You Say
100% Based on 46 reviews
£ £ £
  • Truly mobile-first
  • Super engaging
  • Limited investment choice
 Info Visit

We Say

You Say
84% Based on 128 reviews
£ £ £
  • Good customer service
  • Wide choice of investments
  • Good fund research
 Info Visit

We Say

You Say
38% Based on 8 reviews
£ £ £
  • Low cost
  • Good on mobile
  • Simple investment choice
 Info Visit

We Say

You Say
82% Based on 61 reviews
£ £ £
  • Cheap
  • Barren
  • Basic
 Info Visit

We Say

You Say
79% Based on 53 reviews
£ £ £
  • Really easy to use
  • Ready-made options
  • This is regulated advice
 Info Visit

We Say

You Say
56% Based on 55 reviews
£ £ £
  • Big, secure company
  • Easy option funds available
  • Easy to use website
 Info Visit

We Say

You Say
83% Based on 41 reviews
£ £ £
  • Nice and simple
  • Active portfolios
  • Good app and slick website
 Info Visit

We Say

You Say
90% Based on 42 reviews
£ £ £
  • Wide investment range
  • Frustrating admin
  • Nice research and content
 Info Visit

We Say

You Say
35% Based on 26 reviews
£ £ £
  • Big, trusted company
  • Simple pre-packaged options
  • Bland but safe
 Info Visit

We Say

You Say
20% Based on 101 reviews
£ £ £
  • Access from online banking
  • Good research & tools
  • Pricey for small portfolios
 Info Visit

We Say

You Say
53% Based on 58 reviews
£ £ £
  • Wide range of investments
  • Decent fund research
  • Good all-rounder
 Info Visit

We Say

You Say
39% Based on 23 reviews
£ £ £
  • Better suited to share traders
  • Costs are fair
  • Needs a digital revamp
 Info Visit

We Say

You Say
91% Based on 34 reviews
£ £ £
  • Really easy to use
  • Investments managed for you
  • Good mobile app
 Info Visit

Showing: 24 of 24

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