Holly Mckay
Holly MackayFounder and CEO
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About Boring Money Business

At boringmoney.co.uk, we help consumers make better choices with their money. But behind the scenes, we also work with the businesses that make and shape the world of investing and saving.

We passionately believe that great brand communication and brilliant products are underpinned by robust research and a keen understanding of customer experiences and priorities.

Our B2B team supports banks, asset managers, investment platforms, wealth managers and fintechs with smart, straight-talking research that helps them build better products and communicate more clearly to their customers.

We’ve been delighted to have worked with the Boring Money team for a number of years now. Their consumer insights, reports and support with various workshops we’ve held have been vital in bringing further breadth and perspective to our own understanding, ensuring that we as a business are focusing on the right things to support our customers, and giving us a valuable context to our competitor landscape.

Stuart WelchGlobal Head of Personal Investing and Advisory, Fidelity International

We support our clients with a range of services, including:

  • Research Reports – we create in-depth reports that explore the investment and pensions markets using our unique data, insight and analysis.

  • Market Trackers and Insight Services – we have created a range of market tracking services to help the industry monitor market sentiment, consumer trends and competitive dynamics.

  • Bespoke projects – we use qualitative and quantitative techniques to help the industry build better products and communicate with clients more clearly.

  • Regulation & Compliance Support – we help firms with regulatory and compliance support, allowing them to deliver better consumer outcomes and dutiful servicing.

Some recent examples of our work include our flagship annual Online Investing Report, our latest Advice Report, and our quarterly data trackers such as Market Monitor and Saver And Investor Analysis.

If you're a platform or provider looking to understand and serve your customers better, we can help. Read more about our services on the Boring Money Business website or contact a member of our team by clicking the link below.

Contact us about our B2B services today

Boring Money is a proud member of the Market Research Society.