Holly Mckay
Holly MackayFounder and CEO
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    Home • Best Buy Awards 2026 • Value for Money

    Value For Money Award 2026 | Boring Money

    Voted for you by you

    Written by Boring Money

    29 Jan, 2026

    Who won the Boring Money Value For Money Award 2026?

    The winners are AJ Bell, Barclays Smart Investor, eToro, Freetrade, HSBC InvestDirect, interactive investor, J.P. Morgan Personal Investing, Lloyds Share Dealing, Moneybox, Monzo, NatWest Invest, PensionBee, Revolut, and Trading 212. These providers were selected entirely by real customers - over 11,000 investors rated their platforms for value for money throughout 2024, making this the only award decided by actual platform users, not analysts.

    Find the platform that's the best value for you

    Trading 212 for free? AJ Bell for balanced value? Moneybox for mobile experience?

    You've seen what 27,000+ real customers voted best value - now find which matches your priorities.

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.