Holly's investments
Boring Money's Founder & CEO, Holly Mackay
I write this page not because I want people to take it as advice or recommendations BUT because I know that you feel suspicious about people in finance. Most of you ask me where I invest. What I do with my own savings. Many of you have been burned before and assume that any pundits have an ulterior motive. Or take cash for bigging some things up.
We are fiercely independent at Boring Money. We understand that we are talking to you about your money and your life. We won’t abuse that. I was brought up by a Scottish accountant who is the most painstakingly honest ‘unsung hero’ I know. And he taught me to say what I think and be honest. So – even though you don’t know me – you have my personal promise that anything we say we like on this site is because we do.
I also have to say that I have quite so many accounts because I test as many as I can. What does it feel like as a customer? I certainly wouldn’t suggest anyone has as many accounts as this – nightmare! I’d also observe that I invest with a long timeframe so I’m on the hardcore spicy side of the spectrum!
As of January 2025, I've listed out my investments below.
Platforms and robo advisers (test accounts held with):
AJ Bell
Aviva
Barclays Smart Investor
Bestinvest
Charles Stanley Direct
Chelsea
CMC invest
Columbia Threadneedle
Dodl
eToro
Fidelity
Freetrade
Halifax
Hargreaves Lansdown
HSBC
Interactive Investor
InvestEngine
iWeb
Lightyear
Moneybox
MoneyFarm
Monzo
Nutmeg
NuWealth
Plum
Santander Investment Hub
Saxo
Standard Life
Tillit
Trading212
True Potential
Vanguard
Virgin Money
Wealthify
Willis Owen
Funds and shares:
Baillie Gifford China Growth Trust
Edinburgh Worldwide Trust
Fidelity Index World
First Sentier Global Listed Infrastructure
iShares plc Core FTSE 100 ETF
iShares S&P 500 Equal Weight
iShares Core MSCI World
iShares Physical Metals
St James Place shares
JPMorgan Emerging Markets Investment Trust plc
Polar Capital Technology Trust
Scottish Mortgage Investment Trust plc
Stewart Investors Asia Pacific Leaders Sustainability
Vanguard LifeStrategy 100% Equity
Vanguard FTSE100
VanEck Defense ETF
Just like a chef who eats baked beans at home, purists will observe that my asset allocation could be better and this portfolio will not lie on the efficient frontier and I’m overly exposed to non-hedged US tech stocks and blah blah blah… all criticisms will probably be right and this is here for transparency rather than to show myself as God’s Gift to Investing!