Holly Mckay
Holly MackayFounder and CEO
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Best for People under 40 years old

Holly's ISA picks

Choosing your first ISA provider can feel overwhelming when you're under 40. With £3,000 being the most commonly held savings amount for investors under 40, finding a platform that offers the right balance of fees, features, and support is crucial. But here's what most advice gets wrong: you don't need tens of thousands of pounds to start investing wisely.

Our analysis reveals that many leading ISA providers have actually lowered their minimum investment requirements, with some accepting as little as £1 to get started. This shift has opened up investing to a whole new generation of young professionals looking to grow their wealth.

Why Young Investors Need a Different Approach

The traditional advice of choosing ISA providers based solely on fees misses a crucial point: younger investors often need more than just low costs. Our research shows that features like mobile app access, educational support, and simplified investment options play a far more important role in long-term success for those under 40.

Breaking Down Your Options

Our comprehensive analysis has identified several standout providers that particularly suit younger investors. Take Bestinvest, for example, which offers something increasingly rare in the digital age: free investment coaching through human advisors. This can be invaluable for those just starting their investment journey.

Meanwhile, Trading 212 has revolutionized the accessibility factor with its...

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