Helene Collins

Helene Collins

Independent Financial Planner






About me

An Independent Financial Adviser since 1985 with a holistic approach to financial planning, I am also a specialist in Equity Release and Lifetime Mortgages. I love my job! I am a real advocate for the importance of protection insurance after some family circumstances only served to reinforce my belief that the need for critical illness cover protection is as important today as it ever has been, despite the advances in medical science. I also find that people spend a lot of time planning their holidays, but don’t spend the same amount of time planning for retirement! Which of the two of these topics will provide the longest holiday of someone’s life!? I really enjoy speaking with people and helping them to plan their retirement, protect their families and look at how they could improve their savings to enhance their lifestyle

I became a part of True Bearing in 2004 as a face to face financial advisor before helping to create a remote advice offering ‘Bread and Butter Advice’ in 2013. I have clients going back to when we were first created because the service we provide is exactly the same service as a face to face financial advisor. It's just that when previously I might have sat down and had a cup of tea with a client, that doesn't happen these days as we deal with clients over the telephone, by email or through video calling. It is exactly the same service that I presented in 1985, providing advice on all areas of financial planning.

I’m married with grown up children. In my spare time I enjoy travelling, especially to visit family in the USA and whilst no longer actively involved, retain strong connections with local Operatic Societies.

My details

I like helping people on:


Pension transfers


Pensions - I’m approaching retirement


Pensions – I’m retired

My qualifications:


Diploma in Financial Planning

My charging model:


Ongoing % fee