We're not a survey farm. We're a small team who actually read your answers.
Boring Money is an independent financial research and comparison site. We don't sell products, and we don't have an agenda beyond helping ordinary people make better decisions with their money.
Our research panel is a group of real people — savers, investors, the curious and the cautious — who share their honest opinions on money a few times a year. Those opinions genuinely shape what the financial industry does next. More on that below.
Surveys take between 5 and a couple of hours, depending on the project.
Here's what you get
For longer, in-depth projects, we offer voucher rewards. These are qualitative studies where your time and thinking genuinely matter, and we pay accordingly.
For shorter surveys, we run prize draws rather than token payments. Standard survey market rates for a 5-minute survey can be as low as £2, and that does not feel like a fair exchange. A prize draw at least gives you a realistic shot at something worthwhile.
We'll always be clear upfront about which type of project you're joining.
Your opinions don't sit in a spreadsheet. They go to work.
Here's what our panel has helped shape in the past year alone.
On retirement planning:
You told us retirement feels impossible to plan when you don't know how long you'll live, what things will cost, or what the government will do next. Half of over-50s in our panel had changed their retirement plans in the last five years. We took those findings directly to pension providers to help them improve how they communicate with customers who are actually trying to plan — not just accumulate.
On investments:
You helped us understand why ETF ownership among self-directed investors has tripled — from 5% in 2020 to 16% in 2025. ETFs feel cheap, simple, and modern. Investment trusts feel old-fashioned. We're now working with providers on both sides to close that perception gap and help investors understand what's actually right for them.
On the new Targeted Support rules:
Three in four of you said you'd trust your provider to make tailored suggestions under the incoming Targeted Support regime. That finding is now being used by firms preparing for this regulatory shift — helping shape how they'll actually approach it.
On what gets people investing:
You told us the biggest barrier isn't fear, and it isn't lack of money. It's not knowing enough to feel confident. That insight is now sitting in front of people who design financial products and communications for a living.
Ready to have your say?
Join thousands of people who are quietly influencing how the UK financial industry talks to its customers. It takes two minutes to sign up, and you only hear from us when we have something worth asking.
Your data is never sold. You can leave at any time.