Holly Mckay
Holly MackayFounder and CEO

Should I buy more shares when the stock market is falling?

09 April 2026

Question by Boring Money reader


Answered by Holly Mackay

Define low! Markets have been low if you look at things with a three-month timeline. But extend the timeline on your chart to five years, and they suddenly don't look so low. I think it's rash to think of things as low when we see temporary (and alarming!) dips. We've been in a hot bull market

for many years as an overall trend, and so everything is relative. I don't see a massive case to pile in now — instead, I think drip-feeding in is sensible.

I don't think we've seen the end of the Iran war's impact on markets, nor do I think we've heard the last of concerns about the over-concentration of a few US tech stocks and red-hot AI valuations. I think we have to expect ongoing volatility

and price fluctuations and be prepared for this. I wouldn't be comfortable making calls on market timing.

Answered by

Holly Mackay

Founder & CEO, Boring Money

I’ve worked in investment markets for over 20 years. I started out at Merrill Lynch Investment Management and worked at a few big names before setting up my first business in 2008.