What are the Boring Money Best Buy Awards?
The Boring Money Best Buy Awards have been running for 9 consecutive years.
They are designed to recognise the best investment platforms and providers in the UK across a range of categories - from Stocks & Shares ISAs, pensions, digital investment apps, and customer experience.
We select our winners based on an exclusive combination of our independent opinion, deep dives into technical information and over 22,000 real customer reviews.
At the heart of it all, our Best Buy Awards are designed to champion the voice of the consumer and help you make better, more informed choices about investing.
How we choose our Best For Investment Trusts winners
When it comes to picking winners for investment trust investing, we get properly nerdy about the details. We look for platforms that nail the basics of competitive pricing and a broad range of trusts, but then go further with specialist research and tools that help you dig deeper into these unique investments.
It's not just about having a long list of trusts to choose from. We examine the quality of trust-specific research, handy filtering tools that help you find the right investment, and whether platforms offer useful features like curated shortlists. We also look at practical stuff like how easy it is to exercise your shareholder rights through proxy voting.
The devil's in the detail with investment trusts, so we scrutinise both what you see on screen and the behind-the-scenes capabilities. Our winners need to deliver the full package - from helping you compare discounts and premiums to providing deep-dive analysis of trust strategies and holdings. Because whether you're an investment trust enthusiast or just dipping your toe in, you need a platform that makes trust investing clear and accessible.
Best For Investment Trust winners 2025
Our Best For Investment Trust winners represent the top providers for investing in Investment Trusts in 2025. This year's winners are:
Providers are listed in alphabetical order.
AJ Bell
In a nutshell
Low cost
May be complex for beginners
Good investment ideas and content
Who is AJ Bell good for?
One of the best options in the UK, this service is suited for people with a little experience, providing lots of supporting information and guidance to support learning and increasingly confident decision-making. Costs are very reasonable and the support for beginners with ambitions to learn makes it a good option for aspiring investors. Not for those who prefer to take a back seat and do the bare minimum though. In terms of charges, AJ Bell is cheap for large portfolios, with no platform fees above £500k, and relatively cheap for smaller portfolios. Plus there’s a wide range of investments to choose from.
Hargreaves Lansdown
In a nutshell
Excellent service
Established company
Very strong service and educational content
Who is Hargreaves Lansdown good for?
Still one of the best all-rounders, but it is pricey compared to peers. Caps on charges make this very compelling for larger accounts who have listed securities. And Junior ISAs are free. It’s also good for Lifetime ISA holders who want to learn with the best. Fees on smaller accounts are not unreasonable value, however, share dealing fees are on the expensive side and the platform charge for fund folders is high.
interactive investor
In a nutshell
Low cost for large portfolios
Wide range of investments
Good for share dealing
Who is interactive investor good for?
The fixed fees make this a very low-cost option for most people with more than £30,000 to invest. The support and research will be most helpful to experienced investors and share traders - it still feels a bit overwhelming for the less confident. Good for international trading.
IWeb
In a nutshell
Very cheap
Big household name provider
Broad range of choice
Who is IWeb good for?
IWeb is a good service for investors who are looking for an exceptionally low-cost option – even if that comes with a less flashy website and no mobile app. Setting up an ISA account is free, so this makes IWeb among the cheapest investment providers on the market right now. It’s geared slightly to more experienced investors who know what they’re doing but is not for those who like a good digital experience.
Find out everything you need to know about Investment Trusts
Investment Trusts might sound complex, but they're really a simple way to diversify your portfolio. Want to know how they work and if they’re right for you? Discover the pros, cons, and more!
FAQs about investing
From beginners asking, “How do I start investing?” to those wondering, “What’s the best investment for long-term growth?” – our community has the answers you need. Dive into our questions archive to find out:
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