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    Home • Compare ISA Providers • Boring Money Best Buy Awards 2026 • Best For Customer Service 2026 Award

    Best For Customer Service Award 2026 | Boring Money

    Written by Boring Money

    29 Jan, 2026

    Who won the Best For Customer Service Award 2026?

    The winners are AJ Bell, Barclays Smart Investor, Charles Stanley, Hargreaves Lansdown, HSBC InvestDirect, J.P. Morgan Personal Investing, and PensionBee. These providers were selected through comprehensive mystery shopping (nine separate calls to each provider), analysis of feedback from over 10,000 investors about recent interactions, plus customer satisfaction scores and recommendation rates from over 27,000 real customer reviews.

    Which award winner offers the support you need?

    You've seen our Best For Customer Service Award winners and what makes each one stand out - now use our tools to find your perfect match.

    Hargreaves Lansdown for premium service? PensionBee for digital simplicity? Barclays for integrated support?

    You've seen what each award winner offers - now find which provider delivers the customer service you need.

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    Important stuffHolly and the team have worked in the finance industry for many years but we are not regulated to give you personal financial advice. For every story on this website about a good investment, or something which went up by 10% or made someone £200, we could also share a story about a bad investment, something which fell in value or lost someone £200. We aim to provide general information and pointers – and btw we are totally agnostic about which providers you might pick – but if you have complex affairs, want personalised advice or need specific recommendations, please look at advice pages and see if regulated digital or traditional financial advice would be the best solution for your needs. Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.
    Risk warningAs is always the case with investing, your capital is at risk. The value of your portfolio can go down as well as up and you may get back less than you invest. Tax treatment depends on your individual circumstances and may change in the future.
    Boring Money Ltd is a limited company registered in England and Wales under registration number 09459832 and we have our registered office at 10 Lower Thames Street, London, England, EC3R 6AF.