The winners are AJ Bell, Barclays Smart Investor, eToro, Freetrade, HSBC, interactive investor, J.P. Morgan Personal Investing, Lloyds Share Dealing, Moneybox, Monzo, NatWest Invest, PensionBee, Revolut, and Trading 212. These providers were selected entirely by real customers - over 27,000 investors rated their platforms for value for money throughout 2024, making this the only award decided by actual platform users, not analysts.
What are the Boring Money Best Buy Awards?
The Boring Money Best Buy Awards are independent rankings of UK investment platforms and providers, running for 9 consecutive years.
The awards recognise the best providers across multiple categories, including Stocks & Shares ISAs,pensions, digital investment apps, and customer experience.
At the heart of it all, our Best Buy Awards are designed to champion the voice of the consumer and help you make better, more informed choices about investing.
How is the Value For Money Award different from other awards?
The Value For Money Award is decided entirely by real customers, not by cost analysis or independent experts. Throughout 2025, over 27,000 investors using UK investment platforms scored their provider for value for money. This customer-voted approach recognises that value means different things to different investors - some prioritize rock-bottom costs, while others value premium features that justify higher prices. Winners prove their worth through actual user satisfaction, not just low fees.
Value For Money Award 2026 Winners
Winners are listed in alphabetical order and voted for by over 27,000 real customers.
AJ Bell
In a nutshell
Low cost
May be complex for beginners
Good investment ideas and content
Our Rating
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Barclays Smart Investor
In a nutshell
Can neatly integrate your investment account with your bank account
Affordable for fund investors
The logged-in user experience can be quite clunky
Our Rating
Your Rating
eToro
In a nutshell
Trading platform
Buy and hold crypto alongside more mainstream assets
Follow their 'guru' traders
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Freetrade
In a nutshell
Free ISAs & SIPPs
Free trading
Offer all investment types (funds, shares, ETFs, investment trusts)
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HSBC
In a nutshell
Competitive platform fees
For HSBC customers only
Ready-made options and third-party funds available
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interactive investor
In a nutshell
Low cost for large portfolios
Wide range of investments
Good for share dealing
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J.P. Morgan Personal Investing
In a nutshell
Not the cheapest solution in town
Pre-packaged investments
The most established 'robo'
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Lloyds Share Dealing
Moneybox
In a nutshell
Excellent app
User-friendly tools simplify starting and maintaining investments
High platform fees
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Monzo
In a nutshell
Really easy to use and mobile-friendly
Quick set-up process
Handy quick-guides on investing
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NatWest Invest
In a nutshell
Only for NatWest customers
Limited investment choice
Low platform fees
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PensionBee
In a nutshell
Brings pensions together
Nice digital service
Limited investment
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Revolut
In a nutshell
Disrupter bank
Easy to aggregate crypto and shares in one place
Fixed fee for crypto conversions
Our Rating
Not yet available
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Trading 212
In a nutshell
Broad range of choice
Free ISA
0.15% foreign exchange fees
Our Rating
Your Rating
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