Value For Money Award 2026 | Boring Money
Voted for you, by you
Written by Boring Money
29 Jan, 2026
Who won the Value For Money Award 2026?
The winners are AJ Bell, Barclays Smart Investor, eToro, Freetrade, HSBC, interactive investor, J.P. Morgan Personal Investing, Lloyds Share Dealing, Moneybox, Monzo, NatWest Invest, PensionBee, Revolut, and Trading 212. These providers were selected entirely by real customers - over 27,000 investors rated their platforms for value for money throughout 2024, making this the only award decided by actual platform users, not analysts.
What are the Boring Money Best Buy Awards?
The Boring Money Best Buy Awards are independent rankings of UK investment platforms and providers, running for 9 consecutive years.
The awards recognise the best providers across multiple categories, including Stocks & Shares ISAs, pensions, digital investment apps, and customer experience.
At the heart of it all, our Best Buy Awards are designed to champion the voice of the consumer and help you make better, more informed choices about investing.
How is the Value For Money Award different from other awards?
The Value For Money Award is decided entirely by real customers, not by cost analysis or independent experts. Throughout 2025, over 27,000 investors using UK investment platforms scored their provider for value for money. This customer-voted approach recognises that value means different things to different investors - some prioritize rock-bottom costs, while others value premium features that justify higher prices. Winners prove their worth through actual user satisfaction, not just low fees.
Value For Money Award 2026 Winners
Winners are listed in alphabetical order and voted for by over 27,000 real customers.
AJ Bell
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Barclays Smart Investor
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eToro
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Freetrade
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HSBC
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interactive investor
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J.P. Morgan Personal Investing
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Lloyds Share Dealing
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Moneybox
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Monzo
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NatWest Invest
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PensionBee
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Revolut
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Trading 212
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